A tie-up will now see American Monster Truck Association bring ‘The Monster Experience’ to India. In its first legs, the experience will tour 4 cities, most likely Mumbai, Delhi, Bangalore and Hyderabad. In its second phase, a league format will make use of a proper infrastructural base in India.
Longevity of the event format will depend on an infrastructure base in India, and reaching out to other Asian countries. Promo activities are in order to increase awareness around monster trucks as an entertainment and adventure sports offering in India.
Monster truck live event formats in USA are established and successful. Now, they’re coming to India. The dance of the titans involves gigantic trucks that are 12 feet high, 20 feet long with 5 feet high tyres. That’s 4500 kgs of entertaining mean machines. Precise show format and activity list will be announced in early 2019.
Lalit Bhatnagar, Partner, Starlight108 Medi, SAID, “We have got very positive feedback and interest from various brands, companies and individuals we have spoken to so far and we look forward for a long term and successful innings of Monster Truck shows in India. We are delighted to have AMTA on board. We have some of the best trucks and drivers who are all excited to visit India.”
Dale Rev Prochnov, President, American Monster Truck Association, SAID, “India is a fascinating and colourful country; we are very delighted to finally come over to India. We will be creating a lot of customized content and formats keeping the Indian market in mind.
We have worked on every single aspect of building an India showcase tour for over a year with our Indian partners and feel we are now ready to create something which is going to be unique, special and exciting experience for all.”