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Nawazuddin Siddiqui features in Mahindra Seed The Rise initiative

Nawazuddin Siddiqui Mahindra Seed The Rise

Bollywood artist Nawazuddin Siddiqui promotes a funding campaign launched by Mahindra and Mahindra to aid farmers in the country.

With farmers across India being the most affected by both weather and circumstances playing spoilsport, target to crowd funding is being resorted to by Mahindra Group. Mahindra #SeedTheRise initiative launched for Farmers appeals to the crowd for funding while Mahindra Group will match the same with an equal contribution.

Urban audience can use this crowd funding facility to donate directly to farmer projects while with equal share being donated by Mahindra Group, the donation will have double the impact on farmers. Targeting INR 2 crores from crowd funding, Mahindra Group will add the same mount and is a part of the Mahindra Rise philosophy.

Mahindra Seed The Rise

Crowd funding platform bringing together various CSR initiatives helps farmers through the website www.seedtherise.com. Funding can be of help to farmers for various initiatives that include Sustainable Cultivation and Alternative Livelihood (Naandi Foundation), Educating Farmer’s Daughters (Nanhi Kali), Income Enhancement (Swades Foundation) and Delivering an Information Edge (Digital Green).

Debt, drought and various government policies have had an adverse effect on farmers in the country with some of them in such depth of debt that suicide has been the only way out. A study reveals that on an average 1 farmer commits suicide every 30 minutes in India while in 2014 a total of 5650 farmers committed suicide.

Supporting Mahindra Seed The Rise fund raising scheme is Bollywood artist Nawazuddin Siddiqui who was a farmer too, born in a small village in Budhana, UP. He has struggled his way to the top but has not forgotten his roots, and has been included to play a major role as facilitator of this campaign.

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About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com

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