BMW has showcased its 4 Series range with an upgraded exterior and interior at the 2017 Geneva Motor Show. The company is focused on a course interspersed with electric and self-driving cars. In the future, BMW will show its electric and self-driving iNext. In that scheme of things, electric variants of the Mini and BMW X3 SUV are being discussed extensively.
The verbatim for today’s 4-Series presentation saw Dr. Ian Robertson (HonDSc), Member of the Board of Management of BMW AG, Sales and Brand BMW, Aftersales BMW Group take centre stage.
In his words: “And now ladies and gentlemen, to one of our most emotional products in the BMW portfolio. What a thrilling car! Alongside the sleek M4 Coupe, I’m delighted to present the seductive Convertible, and the stunning Gran Coupe! They all have one thing in common: dynamic design matched by thrilling power. Pure emotion – that’s the BMW 4 Series!
That number four is significant: We have sold over 400,000 BMW 4 Series cars since we introduced them in 2013. And when it came to updating them, we focused on refining four aspects: More presence, more elegance, more exclusivity and even sportier!
With new LED head and rear lights, an unbroken front air intake and streamlined rear apron – the new 4 series makes even more of a statement. And we not only gave the BMW 4 Series a sportier look, we also completely updated the suspension: Performance is sharper and more dynamic.”
At the start of 2017, BMW debuted its 4 Series facelift. In their own words, ‘BMW 4 Series is better looking than ever’. Price tags for US market is as follows: 2018 BMW 430i Coupe MSRP of $42,400; 440i Coupe is at $48,700. xDrive version for both cars for an added $2,000. 2018 BMW 430i Convertible starting price $50,550; 440i Convertible at $57,500.
4 Series Convertible facelift is available in 10 colours and an additional four from BMW Individual catalogue. Changes to the headlights are noticeable with a new hexagonal design with hinged ridges, and Bi-LED is offered as standard, and Full LED as optional. Standard LED taillights are on offer. The new cluster is almost digital in entirety. Tach and speedo are fully digital gauges that change their avatar depending on mode selected.