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New Honda Civic sales in India aimed at 2,500 units a month?

Honda Civic RS at 2016 Bangkok Motor Show
 

The sedan has to lure customers away from SUVs in the same price bracket to meet the sales target.

The new Honda Civic is expected to be reintroduced in India sometime next year in an attempt to take advantage of the brand’s premium image in the Indian mass market segment. The modern design, more equipment and a diesel variant should make the new Civic more attractive to Indian customers than its ancestor.

Economic Times reports that Honda Cars India has a sales forecast of 30,000 units per year for the new Civic in India.

Honda Civic RS at 2016 Bangkok Motor Show

The Civic is available with both petrol and diesel engines in Europe.

The publication also reports that the entry level D segment sedan will be made locally. Honda might use a significant amount of local content to get the prices attractive.

The forecast of 30,000 units per annum translates into 2,500 units per month. Considering that the D-Segment in India is currently titled heavily in favor of SUV, it would be a challenge for the Civic to meet the forecast. To put it into perspective, all the entry D sedans in India together clocked sales of less than 1,000 units in April 2016.

Honda Civic Modulo at 2016 Bangkok Motor Show

A monthly sales target of 2,500 units would be an uphill task given the current trend in India.

Also read – Honda CR-V diesel India launch in 2017

The 10th generation of┬áHonda Civic is based on an improved and lighter platform. In the international markets, the sedan’s powertrain lineup includes naturally aspirated petrol, turbocharged petrol and turbo diesel engines.

Thai-spec Honda Civic Modulo – Photos

Via – Economictimes.Indiatimes.com

 

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