The new Jeep Cherokee made its world premiere at New York Auto Show in March and is in the full glare of publicity at the 2013 Shanghai Auto where it has made its international debut. The new Jeep Grand Cherokee and Jeep Wrangler Rubicon 10th Anniversary Edition is also being showcased amongst others. This year India will witness the 2013 Grand Cherokee, and Jeep Wranger launches.
Designed and developed for international markets, the new Jeep Cherokee will be making its way into the midsized SUV segment and will display a 9 speed automatic transmission, enhance on road performance and higher level of fuel efficiency. To be known in Chinese markets as ‘Zi You Guang’, the first lot of Jeep Cherokees will enter China by the end of the year. Outside the US, China is the major market for Jeep brand and is one out of every five vehicles sold in the midsized segment in the country.
Jeep Cherokee is highly fuel efficient which is what will make it more popular in China. It is expected to deliver 30% improved fuel consumption as compared to its outgoing model. It also possesses all weather capabilities besides Jeep Active Drive I with one speed power transfer unit along with Jeep Active Drive II with two speed power transfer unit. State of the art interior features include a 7” full color instrument cluster besides an 8.4” touch screen multimedia command center.
Mike Manley, President and CEO of Jeep Brand, Chrysler Group LLC, and Chief Operating Officer for Asia Pacific Region, Fiat S.p.A., said “Jeep is our global brand and, since its inception, the all-new Jeep Cherokee was conceived and developed not only for our home market of the U.S. but also for world markets.” “The new Jeep Cherokee will become a benchmark in the global mid-size SUV segment by combining the segment-first nine-speed automatic transmission, refined on-road manners and fuel efficiency with the capability that only Jeep can deliver and that our customers have learned to trust.”
He added, “China is the largest market for the Jeep brand outside of the U.S., and one out of every five vehicles in the mid-size SUV segment is sold in China. Hence, it just makes sense that the new Jeep Cherokee has its international debut in Shanghai.”