Royal Enfield to launch one big product every year for 3-5 years

In a recent media interview, Siddhartha Lal, MD and CEO of Eicher Motors, revealed that Royal Enfield will launch one big product every year starting from 2016 for the next 3-5 years. He also confirmed that the new products will comply with the company’s traditional medium displacement range (250 – 750 cc approximately).

New Royal Enfield bikes
New Royal Enfield bikes will hugely benefit from the company’s latest acquisition of chassis specialist Harris Performance.

Earlier, the top official went on record to say that there will be two new engine platforms in mid-term. We know that the first of the new Royal Enfield thumpers to be released will be Himalayan adventure tourer which will debut a new single-cylinder liquid-cooled motor suspected to have a displacement of around 410 cc.

Though the early prototype borrows several components from Continental GT, the final production version is expected to have long travel front suspension and distinctive bodywork. The bike will employ a mono shock at the rear.

Second product which is earmarked for 2017 is likely to be a variant extension of the Himalayan platform. We would love to see a scrambler derivative.

royal enfield dubai
New products are crucial for the brand’s goal of attaining global leadership in its segment.

Mr. Lal also announced that in three years, RE will launch another all-new product. If the rumors are anything to go by, then we could be in for a flagship offering with a parallel-twin liquid-cooled motor displacing around 750cc. It’s a bit too early to talk about its body style as RE would be having a classic, cruiser, adventure tourer and cafe racer platforms at its disposal by then and may chose to debut the new engine in any of these avatars.

What’s exciting is, by 2018, Royal Enfield would have interesting lineup of engines and platforms to play permutation and combination with. This certainly makes it the brand to watch out for.

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