MNC automakers Nissan, Ford, VW and GM had exported more units from India than they sold in the domestic market in last fiscal. Apart from a handful of automakers who managed to create a buzz in the local market (like Hyundai with the Creta, Renault with the Kwid and Maruti with the Vitara Brezza), sales performances of other brands were not that encouraging.
Despite a slow down in the domestic market, these four manufacturers managed to keep their capacity utilization and overall quantum of business at a decent level due to their export operations. Among these brands, Nissan India exported the highest number of cars in FY2015-16 at 111,612 units but it is a decline of 7.25% compared to the export performance in the FY2015-15. The Micra hatchback is approaching the end of its lifecycle in Europe and the new model (Sway) is on the horizon. This could be one of the reasons of the slight slump. In stark contrast, Nissan only managed to push 39,389 units in the home market last fiscal.
Ford India managed to ship out 110,840 units (35% growth) of which, around 73,000 units have been accounted for by the EcoSport. The rest came from the Figo Twins. The American automaker clocked 79,944 units in the domestic market.
VW India joins the list with an export volume of 75,989 units which corresponds to 17% growth. The Vento was the most exported model. In the domestic market, VW India sold 41,090 units.
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GM India’s struggles in the local market are well documented. The auto giant sold only 32,250 units in India but thanks to the recently started exports operation, it managed to clock another 37,082 units (all of them are Beat hatchbacks). That’s a growth of 1,621%.