Pioneer India introduces 2015 in-car line-up
Pioneer’s new in-car entertainment products offer functions to suit unique needs of Indian consumers, and are equipped with TODOROKI EQ technology for an amplified music experience. The EQ curve technology ensures a more powerful, bass rich sound for bright and clear high tones for Indian music.
Pioneer has introduced a new App Radio Mode USB feature and App Radio Livefor an improved driver smartphone experience. Smartphone apps can be viewed and controlled directly from the touch screen display with an USB cable. Speakers have been developed for Indian music for optimum sound reproduction, and are suited to meet extreme Indian conditions, i.e., prolonged heat, moisture and dust.
Minoru Ogawa, Managing Director, Pioneer India Electronics says India is an important market. Instead of repackaging products for Indian consumers, Pioneer has designed new models and features to cater to Indian consumer requirements. India specific speakers TS-C600IN and new preset equalization: TodorokiEQ, are few examples of India specific products based on detailed research.
Arimasa Kinoshita,General Manager, Pioneer India says Pioneer is an undisputed leader of in-car entertainment industry in India, and set a new standard with MIXTRAX car DJ solution earlier, and App Radio upholds the same vision. App Radio Live application and Mirror links most of Pioneer’s touch-screen products.
Gaurav Kulshreshtha, Manger Marketing, Pioneer India says there’s phenomenal change in technology and India is quick on change.Pioneer’s new line-up is focused on the ‘smartphone generation’ of young India.