Ace shuttler, PV Sindhu is having an exceptional year on badminton courts these last few months. Her participation in the 2016 Olympics Games and subsequent silver medal finish prompted much coverage, and thereby helped an audience identify with her. Today, she’s a great young sports icon for a generation of youngsters for whom she’s a household name.
Her exhilarating performance last week at the 2017 World Badminton Championship in Glasgow saw her finish a triumphant second. Bridgestone India has announced a partnership with her as the company’s first brand ambassador. As part of the three-year agreement, Ms. Sindhu will be a part of Bridgestone’s activations pertaining to the company’s Worldwide Olympic Partnership.
The Padma Shri recipient is the first Indian woman to win an Olympic silver medal at the Olympic Games Rio 2016. This makes her the first Indian shuttler to reach the final of an Olympic Games badminton event. She’s the youngest Indian to finish on the podium in an individual Olympics sport.
Kazutoshi Oyama, Executive Director, Bridgestone India Pvt. Ltd. warmly welcomes PV Sindhu to ‘Team Bridgestone’ as India’s first-ever brand ambassador. He said, “Her journey is an epitome of perseverance and determination and is a setting example to the youth to ‘Chase Your Dream’, which echoes with Bridgestone’s global association with the Olympic Games.
In Sindhu’s words, “I am honoured to be associated with Bridgestone India and particularly excited to be the organization’s first brand ambassador. Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership. This association is a special one and I look forward to a long and fulfilling partnership.”
Ramakrishnan, R- Director, Baseline says Sindhu embodies the true Olympic spirit of grit, determination, discipline and sportsmanship, and this is a seamless brand alliance.
Fans can look forward to her participation in promotional events, CSR campaigns and brand enhancement activities. Chief National Coach for the Indian Badminton team, Pullela Gopichand coaches the shuttler. He took top spot in the All England Open Badminton Championships in 2001, and is arecipient of the Arjuna Award in 1999, Dronacharya Award in 2009 and Padma Bhushan in 2014.
Bridgestone had announced its Worldwide Olympic Partnership in 2014, a commitment that holds till 2024. Bridgestone support the partnership through community service, social responsibility, and respect for diversity. Bridgestone came on as first Founding Partner of Olympic Channel in August 2016, through a four-year agreement to support the digital platform to uphold the Olympic spirit and athletes.
