New Renault Duster price reduced by up to INR 2.17 lakh
Price of new Renault Duster has been reduced.
Renault India has shared an email to a select few customers and members of Gang of Dusters tribe. This email states that for a limited period of time, the Duster is available for a discount of up to INR 2.17 lakh. Discounts are only on offer with the diesel variants.
The cash discount on the entry level Duster 85 PS variant is at INR 1.6 lakh and that on the Duster 110 PS is at INR 2 lakh. In addition to this, you also get INR 10,000 worth of exchange offers and INR 7,000 worth of corporate bonus, taking the maximum discount to INR 2.17 lakh.
It is not clear as to why such huge discount offers have been announced by the company. The email reads that the company will sell a select cars from their inventory at this special price. The offer is only open to members of Gang of Dusters.
Drop in price of Renault Duster by INR 2.17 lakh is quite significant. This would not only influence Ford EcoSport buyers, but also those of Maruti Vitara Brezza to reconsider. Compared to registering sales of more than 5,000 units monthly when it was launched in 2012, Duster sales average at about 1,200 units today.
Most of the damage is due to the arrival of new SUVs in the segment. After Duster, we have seen the launch of Hyundai Creta, Ford EcoSport, Maruti S-Cross, Nissan Terrarno, Maruti Vitara Brezza, etc.
With Maruti S-Cross facelift launch expected to go down next month, it seems Renault Duster is already feeling intimidated and wants to make the best before it finds new competition.
With the success of Maruti Ciaz, it is apparent loyalists and general public are now ready to try out expensive Maruti Suzuki cars, and given the increasing penchant for SUV styled cars in India, S-Cross facelift has good chance of hitting it off in the market.
Since Renault Duster has been in the market for quite sometime, and no big changes to the exteriors were done recently, Duster could face a minor dent in its sales if not major, with the dawn of the new crossover from the nation’s largest automaker. It continues to be offered in one petrol and two diesel engine options.