Touted as new generation Renault Duster, the carmaker just launched a new version last month, with massive overhaul of cosmetics and features on the inside. And the new Renault Duster was made available at a starting price of Rs. 8.3 lakhs (ex-showroom Delhi).
Now, without any reason, the French car brand has reduced the price of newly launched Duster to Rs 7.99 lakhs. Drop in price of Renault Duster by around Rs. 30,000 is quite significant, which would influence Ford EcoSport buyers to reconsider. But, that may not be the real intent here. Sales of Duster has been fluctuating over the past half a year, between around 3,400 to 2,600 units per month.
With Maruti S-Cross launch expected to go down next month, it seems Renault Duster is already feeling intimidated and wants to make the best before it finds new competition.
With the success of Maruti Ciaz, it is apparent loyalists and general public are now ready to try out expensive Maruti Suzuki cars, and given the increasing penchant for SUV styled cars in India, S-Cross has good chance of hitting it off in the market.
Since Renault Duster has been in the market for quite sometime, and no big changes to the exteriors were done recently, Duster could face a minor dent in its sales if not major, with the dawn of the new crossover from the nation’s largest automaker. It continues to be offered in one petrol and two diesel engine options.
If this isn’t enough, towards the end of 2015, Hyundai ix25 will join the ring and would put a tough fight against the two aforementioned.