Triber has become the best-selling Renault in India for Aug 2020 – Overtaking Kwid
Renault India market share for August 2020 has improved on the back of strong domestic sales at 41 percent. Sales grew to 8060 units, up from 5,704 units sold in August 2019. Total PV market sales volume grew by 19 percent in August 2020.
Triber Overtakes Kwid
For starters, Kwid has been the No 1 selling Renault car in India for a long time. In Aug 2020, Triber sales has overtaken that of Kwid sales. Renault Triber completed its first year of sales in August 2020. In H1 2020, about 13k Triber units were sold. In July, sales for Triber and Kwid crossed the 3k unit mark.
Triber sales was reported at 3,076 followed by Renault Kwid at 3,007 units. Domestic sales last month was reported at 6,442 units. MoM growth stands at 25.11 percent. This points to even higher sales numbers for Triber and Kwid in August 2020. It’s safe to say, YTD Triber sales have already crossed the 20k unit mark. Triber AMT launch, and new Triber AMT and new Kwid variants have further encouraged brand outreach, and appeal.
Recently launched Duster Petrol Turbo 1.3 MT and CVT variants have brought focus back on Renault’s first successful model in the country. It is available at a price significantly lower than competition. But it loses out to competition in terms of features and other aspects.
Renault India heralds its rural market performance, wherein 25 percent of sales volumes is attributed to such markets. Executing a network strategy has helped bolster sales. Renault has added 17 new sales and service touchpoints to improve presence and reach in existing and emerging markets. Currently, the automaker has a sales network of 390+ and service touchpoints of 470+. Demand for automatic versions is being met with the likes of Kwid and Triber AMT, and Duster Turbo CVT.
The NEXT Renault
Renault India is also geared up for a boost of its product portfolio with a new compact UV at hand. The Renault-Nissan Alliance will use the CMF-A+ platform to build Nissan Magnite and Renault Kiger. Both impending launches are currently undergoing regular road testing.
While the compact UV segment is already competitive, it’s going to get a shot in the arm with a new entrant, Kia Sonet. There’s also the Vitara Brezza based Toyota Urban Cruiser. The latter two offerings are akin to the Renault Kiger – Nissan Magnite association. The segment is a particularly accommodating one, which has mostly grown in size with every new entrant.
If one were to forget Renault Captur’s limited run in the country, Renault has attained great success with new launches, notably Renault Duster in 2012, then Renault Kwid, and more recent Triber. Considering it’s UV market performance, it would be interesting to see how well Renault Kiger is received.
As the brand continues to maintain it’s competitive edge, it did climb to 6th spot on the sales table in August 2020. Finance plans available include no EMI for the first 4 months’, and special festive offers for select markets. This is further boosted by regular dealership offers that include an exchange bonus, cash discounts, loyalty benefits, and corporate discount.