Renault India have revealed that for the month of November 2015, they have managed to register sales of 7,819 units. This when compared to sales registered in November 2014, when the company sold 3,201 units, is an increase of 144%.
The astounding success is attributed to the newly launched small car, Kwid. Based on Renault’s CMF-A platform, new Renault Kwid has already received over 70,000 bookings within two month of its launch. Priced in the range of INR 2.57 lakh to INR 3.53 lakh, Kwid rivals the likes of Maruti Alto 800, and Hyundai Eon.
Popularly known as baby Duster, Kwid owes its success to rugged SUV stance and an aggressive price tag. Renault India made it possible to price the new Kwid aggressively thanks to a high localization level. Riding on the Make in India wave, Renault India claims that Kwid has the highest local content for any car in India, a staggering 98%.
Offered in six trims, and one engine option, Renault has ramped-up production of Kwid in order to meet the demand. From next month, the company has plans to deliver about 7,000 units of Kwid every month. What this implies is that the Indian arm of the French car maker, who was averaging monthly sales of 1,600 units for the three months before the launch of Kwid, would be able to post sales of 10,000 units every month very soon.
Speaking on the company’s sales performance, Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, said, “When we launched Renault KWID in India, we committed to launching a new era and benchmark in the Indian automotive industry. The outstanding feedback and unprecedented response to the car have proved us right. We are grateful for the confidence and trust bestowed in the Renault brand, and are working with a single-minded focus to ramp up production to meet the increasing demand for this revolutionary car. Renault KWID will continue to play a pivotal role in our expansion plans in India.”