Renault Kwid, the new entry-level hatchback which was launched in India in September 2015, has emerged as a hot favorite among buyers in India. It has appealed to a younger and more adventurous set of buyers in the country due to its compact stance, attractive exteriors and a host of interior features.
It is also its attractive pricing between INR 2.62 to INR 3.67 lakhs, made possible due to 98% localization, that has helped it amass so many bookings.
Renault Kwid having achieved a feat of crossing 1.5 lakh bookings in less than a year is indeed noteworthy. This entry level hatchback was a success story from the start with over 25,000 bookings received within a week of launch. This sustained momentum allowed the auto maker to increase its market share from 2.3% to 3.8% over the past few months. Renault India has even stepped up production to 10,000 units per month so as to comply with bookings and ensure lower waiting period.
Celebrating the huge success, Renault India has launched a new TVC featuring their brand ambassador Ranbir Kapoor. Watch the TVC below.
Renault Kwid is powered by an 800cc petrol engine offering 54bhp power and 72 Nm torque mated to a 5 speed manual gearbox. It offers fuel efficiency of 25.17 kmpl and comes in with features that include electric power steering, one touch lane change indication and power windows. Media NAV infotainment, Bluetooth connectivity, USA and AUX-in are among those features buyers find more attractive. Renault Kwid is offered with 50,000 km/2 year maintenance policy which can be extended to 80,000 kms/4 years along with Road Side Assistance for 24 months.