Royal Enfield faced yet another tough month of sales in April 2019. During the past month, sales dipped 17 percent to total sales of 62,879 units as compared to 76,187 units sold in April 2018. Royal Enfield sold 59,137 motorcycles in India in the past month as against 74,627 motorcycles sold in the country in April 2018. Domestic sales declined 21 percent.
Royal Enfield sales have now declined for 6 consecutive months. They last posted positive growth back in October 2018. It was also noted that motorcycles in the sub 350cc segment suffered losses to the tune of 21 percent, while motorcycles above 350cc grew 21 percent, thanks to the Interceptor 650 and Continental GT 650.
Sales of motorcycles in the sub 350cc segment stood at 55,522 units while 7,357 bikes above 350cc were sold in the month under review. Exports on the other hand surged 140 percent to 3,742 motorcycles in April 2019 as compared to 1,560 motorcycles exported in April 2018. Below is detailed sales data.
The Royal Enfield motorcycle lineup includes the Classic, Bullet, Thunderbird and Himalayan, along with the recently introduced Interceptor 650, Continental GT 650. Last month, the company also launched the Bullet 350 and 350 ES with single channel ABS, priced at Rs.1.21 lakhs and Rs.1.35 lakhs respectively
They are now actively testing the next generation Royal Enfield Classic and Thunderbird range, which promises to come in with a host of mechanical updates, new engine and accessories. The biggest update on the 2020 range would be the updated engines which will now be compliant to BS6. They will be more refined, offer more power and torque as compared to the engine seen on its current model.
Meanwhile, Royal Enfield continues to expand its global footprint. The company launched Interceptor INT 650 and Continental GT 650 in Indonesia last week. They also opened outlet in South Korea and will open a manufacturing plant in Thailand. This will be first ever RE plant outside of India.
