Royal Enfield had sold 48,489 units in December 2019, down 13.45 percent as against 56,026 units sold in the same month of the previous year.
Eicher Motors Limited owned Royal Enfield December 2019 sales have been down 16.82 percent as compared to sales in November 2019 and down 13.45 percent when compared to sales in December 2018. Sales decline was noted across the company lineup in December 2019 when compared to sales of each of the models in November 2019, however, sales of the RE Bullet 350, Electra 350 and the 650 Twins increased when compared to sales in December 2018.
This dismal scenario was noted across all 12 months of the 2019 calendar year, with Royal Enfield posting sales decline of 17 percent in 2019. The company reported total sales of 6,90,839 units in 2019 related to a drop of 1,46,830 units or 17.53% when compared to sales in the same 12 month period of 2018.
| RE | Dec-19 | Dec-18 | Diff | % | Nov-19 | Diff | % | |
|---|---|---|---|---|---|---|---|---|
| 1 | Classic 350 | 29,121 | 34,325 | -5,204 | -15.16 | 35,951 | -6,830 | -19.00 |
| 2 | Bullet 350 | 12,467 | 11,645 | 822 | 7.06 | 12,902 | -435 | -3.37 |
| 3 | Electra 350 | 3,628 | 1,872 | 1,756 | 93.80 | 3,641 | -13 | -0.36 |
| 4 | TB 350 | 2,184 | 5,789 | -3,605 | -62.27 | 3,588 | -1,404 | -39.13 |
| 5 | 650 Twins | 724 | 629 | 95 | 15.10 | 1,027 | -303 | -29.50 |
| 6 | Himalayan | 223 | 497 | -274 | -55.13 | 793 | -570 | -71.88 |
| 7 | Classic 500 | 74 | 1,025 | -951 | -92.78 | 280 | -206 | -73.57 |
| 8 | TB 500 | 51 | 138 | -87 | -63.04 | 86 | -35 | -40.70 |
| 9 | Bullet 500 | 17 | 106 | -89 | -83.96 | 24 | -7 | -29.17 |
| Total | 48,489 | 56,026 | -7,537 | -13.45 | 58,292 | -9,803 | -16.82 |
Though the company launched more affordable variants of Classic 350 and Bullet 350, these did not help in enhancing overall sales. July and August 2019 proved to be the worst months in terms of sales, wherein RE sales declined 26.73 percent and 28.32 percent respectively, when compared to sales in the same two months of 2018.
Royal Enfield is busy updating its lineup to comply with new BS6 emission standards. The BS6 Classic 350 has been launched and is currently priced at Rs.1.65 lakhs, Rs.14,000 over its BS4 compliant counterpart. The new Himalayan BS6 is also launched from Rs 1.86 lakhs. All prices ex-sh.
The BS6 Himalayan sports a new design which is based on customer feedback and sees changes in terms of its headlamp design and instrument cluster. It also gets an updated braking system, switchable ABS and will be seen in three new shades of Ocean Blue, Red and Grey.
The company is also phasing out its 500 cc motorcycles that include the Bullet 500, Classic 500, Thunderbird 500. Sales of these three models had dipped to just 74, 51 and 17 units respectively in December 2019. With 650 Twins available at an affordable price, more buyers of the 500cc are opting for the 650cc twins. Thus the decline in sales for 500cc range. It is these falling sales which has probably prompted the company to discontinue sales.
