Royal Enfield Himalayan TVC has been officially released on their YouTube channel. It’s anybody’s guess as to where the TVC was shot. Yes, in the Himalayas. But what is surprising (or not surprising) is that the TVC talks more about the Himalayas than the new RE Himalayan.
In a way, it does remind of a certain Tata Safari TVC from years gone by, where it asked viewers to break free from the shackles of modern day slavery, and find their own way. The new Royal Enfield Himalayan TVC has a similar effect and it is priced at just INR 1.55 lakh (ex-Mumbai), which makes it even more difficult to resist.
On the day it was launched, many were shocked at the aggressive pricing. Few of them even cursed RE for pricing it so low. To make matters worse, Royal Enfield has released a new TVC which is expected to act as the final blow to those who have tired to resist from the Himalayan till now.
Below is the TVC – Watch it at your own risk
Royal Enfield Himalayan is an adventure tourer, first of its kind in India. It is powered by a 410 cc single cylinder carb engine which delivers 25 PS power and 32 Nm torque. You can read more about the Himalayan in our launch report here.