HomeBike NewsRoyal Enfield Launches Mobile App - Classic, Bullet, Himalayan, 650 Twins

Royal Enfield Launches Mobile App – Classic, Bullet, Himalayan, 650 Twins

Royal Enfield has introduced a new dedicated app for its customers which provides a number of functionalities

The Chennai based bike maker, as of recently, is coming out with many customer centric conveniences to make their lives a little easy. Now, with the new app Royal Enfield consumers may avail of many services from the comfort of their home without having to step outside.

Services Offered Though The App

This New Mobile App caters to all– new, prospective as well as existing customers of Royal Enfield. Prospective buyers can purchase their new motorcycles by booking through the app. They can select a certain model with the preferred variant and colour options. The payment options are also integrated into the app. The bike can be collected from their selected nearby dealership with the final payment to be made at the showroom.

The new app also gives people to register themselves for Royal Enfield rides and events. One can even save his/her rides and routes and share it with their peers. Bikers can also join their friends for rides or create their own rides and head out for an adventure. Apart from this, people can also book their servicing slots at a nearby service station as per their convenience and mention the issues they are facing with their motorcycles.

Royal Enfield Mobile App
Royal Enfield Mobile App screenshots

Royal Enfield is also providing pick-up and drop facilities at the service stations. Also, the new app lets you surf through DIY guides that help you fix minor issues yourself and also help you get prepared for the next ride. In addition, the app also helps you contact roadside assistance in case of an emergency. All these services are provided so that the consumers need not have to visit the showrooms and service stations unnecessarily.

Initial Reviews of RE App

Some customers have found issues with this new Royal Enfield App. One star review by Ajay Sharma states – “A lot is wrong with this app. The development of the app is quite poor. It is confused in itself and the coding is misplaced. If you have decided to come up with an app, you have to ensure ease and user friendliness which is completely missing. The app misses to fulfill the basic purpose of service booking and purchase booking as it fails to provide the essentials required by a customer while doing either. Please look into it and get it fixed. Don’t let this app be a bloat on the legend RE.”

Royal Enfield Mobile App
Royal Enfield Mobile App screenshots

To this, RE has replied, “Hi Ajay, thank you for sharing your experience with the Royal Enfield App. At the moment, the app has been launched with an initial set of features. However, we assure you we plan to keep adding new features over time.”

Upcoming Bikes From Royal Enfield

While social distancing has become the general norm for everyday life, this app will go a long way in providing hassle-free services to people in these trying times. Currently, Royal Enfield has five motorcycles under its product portfolio. These are Classic 350, Bullet 350, Himalayan, Interceptor 650 and Continental GT 650. The company is also preparing the launch for its upcoming bike- the Meteor 350 which is set to replace Thunderbird.

The Meteor will be built upon a completely new architecture called the ‘J’ platform. Apart from this, the manufacturer, which traces its origin back to the UK, is planning to develop an all-new electric motorcycle.

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