Though the sales of Royal Enfield dipped 10 percent in November 2019, it was the Classic 350 that stood at the top of this list with 35,951 units sold, accounting for 61 percent of total sales of 58,292 units.
Royal Enfield range in India includes Bullet, Classic, Thunderbird, Himalayan, Continental GT650 and Interceptor 650. November 2019 sales dipped 10 percent following this slowdown in terms of sales which has been seen over the past few months.
Sales in October dipped 4 percent while earlier sales in September had dipped 22 percent and in August domestic sales were down as much as 28 percent. July and June 2019 had also seen lower sales by 27 percent and 24 percent respectively.
November 2019 sales stood at 58,292 units down 10.36 percent as against 65,026 units sold in the same month of the previous year. It was the Classic 350 at the top of the sales charts commanding the maximum number of sales at 35,951 units followed by the Bullet 350 and Electra 350 with an upward revision in sales to the extent of 4.67 percent to 12,902 units and 57.14 percent to 3,641 units respectively.
It was the Thunderbird 350 that featured at No.4 with sales down 55.74 percent to 3,588 units as against 8,109 units sold in November 2018 while sales of the 650 Twins – Interceptor 650 and Continental GT 650 saw a 216 percent increase in sales to 1,027 units from 325 units sold in November 2018. However, sales of these two models were at 1,724 units in October 2019 showing that sales had dipped 40.434 percent in the past month.
Lower down the sales order were the Himalayan, Classic 500, Thunderbird 500 and Bullet 500 contributing to total November sales. While domestic sales dipped 10.36 percent, it was found that exports of Royal Enfield increased 196 percent in the past month. This took overall sales down 8 percent.
Royal Enfield now gears up to enter the BS6 era with the 2020 Classic 350 which has just been detailed in spy shots. The Thunderbird 350 is also set to come in early 2020 while the new BS6 compliant Himalayan will also get new colours as was seen at the 2019 EICMA Show earlier this year. The updated RE 650 Twins could be launched in February 2020 with the prices of each of the offerings set to be marginally higher as compared to their BS4 compliant counterparts.
