Smart wearable device concept for maps from Gucci and

Previously the association led to the creation of Puls smart band. The latest smart wearable tech concept is available in black and white. The minimalist design has a rectangular screen embedded in a band that is slightly wider. Assumed to be in prototype stage, price, distribution, and launch date will be announced in time.

smart wearable device Gucci
Stephane Linder and showing the smart wearable device at Baselworld 2015

The smart wearable device concept operates as a stand alone smartband without the need for smartphone connectivity. Functionality is as follows: make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a personal assistant activated by voice command.

Map usage would obviously pinpoint every step a fashion conscious wearer takes, but akin to map functionality, it could serve as a wearable navigation device for a driver, offering the same real time solutions we’re used to from in-car devices.

Stephane Linder, President and CEO of Gucci Timepieces says through this innovative collaboration with and, Gucci Timepieces embraces the smart wearable device future, which is now ahead of us. The purpose built device concept is a fashion accessory that offers comprehensive and advanced tech functionality. says and Gucci Timepieces sets pace for an untethered smart wearable device that is fashionable and technologically advanced to foster fashionology, while functioning by its own accord as a device independent of smartphone connectivity.

Gucci Timepieces President and CEO Stephane Linder, Founder and CEO and Gucci President and CEO Marco Bizzarri attended the Gucci Timepieces press conference on March 19, 2015 in Basel, Switzerland. Gucci Timepieces and partnership was announced apart from the concept being shown as and Stephane Linder wore a smart wearable device prototype.