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Hero Splendor, HF Deluxe helps company register 5 Lakh sales in July 2020

Hero MotoCorp July 2020 sales are marginally lower than their sales in July 2019

There’s no slowing Hero MotoCorp, and it’s starting to look like business as usual. With the industry jolted into suspension in the end of March 2020, three months later the inactivity seems a far cry from the inactivity that gripped the industry not so long ago.

Given that manufacturing and sales operations have opened up in a phased manner, month-on-month sales has grown in response to activity increase, and Hero MotoCorp, has reported third consecutive month of growth since operations resumed.

Hero MotoCorp has sold 514,509 motorcycle and scooter units in July 2020. MoM sales growth over June 2020 is accounted at 14 percent. Wholesale dispatch numbers are at 95 percent of July 2019. Volumes have gotten boost from strong retail sales owing to positive market demand.

Hero MotoCorp Sales July 2020
Hero MotoCorp Sales July 2020

Motorcycles sales for July 2020 is reported at 4,78,666 units, down 2.32 percent from 4,90,058 units in July 2019. Motorcycles are Hero Motocorp’s strong suit – thanks to their bestsellers Splendor and HF Deluxe, together accounting for more than 3 lakh sales.

Scooter sales is reported at 35,843, down 21.6 percent from 45,752 units sold a year earlier. Total sales at 5,14,509 is down percent from 5,35,810 units sold in July 2019. Of this, domestic sales is reported at 5,06,946 at .86 percent sales decline from 511374 units. Exports have fallen 69.04 recent at 7,563 units, down from 24,436 units.

YTD Report

While monthly sales decline is limited, YTD numbers are steeper owing to zero business through April, and some weeks of May 2020. YTD FY21 motorcycle sales is down to 10,01,449 units at 54.84 percent sales decline from 22,17,792 units sold in YTD FY20. YTD FY21 scooter sales have fallen to 76,328 units, down from 1,60,938 units at 52.57 percent sales decline.

Total YTD FY21 sales fell to 10,77,777 units, down 54.69 percent from 23,78,730 units for the same 4 months in 2019. Of this domestic sales accounts for 10,45,287 units at 54.88 percent sales decline, down from 23,17,005 units. Exports for the period fell to 32,490 units, down percent 47.36 percent from 61,725 units. While average decline for now is noted at more than 50 percent, this number will gradually reduce each month, basis law of averages, provided operation aren’t further hampered.

What Next

While current trends look upbeat, sales continues to be disrupted following micro-lockdowns across the country. For growth momentum to normalise, there’s a need for a stable and consistent business environment. Hero MotoCorp has gradually and significantly ramped-up production across all of its eight manufacturing facilities – domestic and at global locations. Upward of 95 percent of Hero MotoCorp customer touch-points are now operational.

Last month, Hero MotoCorp made an additional investment of Rs. 84 crore (US $11 million) in Ather Energy. With this, the auto major’s shareholding in Ather has grown to 34.58 percent, up from 31.27 percent. Hero MotoCorp has participated in Ather Energy’s funding since 2016, with its first investment being part of a Series B funding. Hero MotoCorp gave Community Health Centre officers in Neemrana and Mundawar, two first-responder vehicles, custom-built as an accessory on its Xtreme 200R motorcycles.

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