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Superbike sales in India poised for promising growth this fiscal

Superbike sales in India FY2016

Harley Davidson gains the most in the recent surge in high performance bike market in the country.

According to a recent report by Autocar Professional, superbike sales in India (bikes displacing above 800 cc) has registered a strong performance in the first four month of this financial year. In contrast, the mass segments of the Indian two wheeler industry has been suffering from a downturn.

Between April and July 2015, 75-110 cc segment registered slowdown of 5.43%, premium commuter segment (111-150cc) posted negative growth of 14.12% and 200-250 cc segment fell back by 23%. Even 500-800 cc segment has been having a poor show so far this fiscal but Triumph and Royal Enfield managed to post growth (all figures are in comparison with same period last fiscal).

In stark contrast, bigger motorcycle segments with engine displacement of above 800 cc has been doing phenomenally well. India consumed 711 motorcycles in the 800-1,000 cc segment in the first four months of this fiscal compared to 397 units sold during the same period last year which is a growth of 79.10%. Harley Davidson emerges as the single largest gainer with a growth rate of 316.5% (429 units). Suzuki posted 200% growth at 12 units, thanks to the launch of GSX-S1000 and GSX-S1000F.

Harley Davidson Iron 883 Dark Custom soul

Harley Davidson clearly dominates the big bike market in India.

In 1,000 – 1,600 cc category, growth was¬†marginal at 9.27% (271 units compared to April-July 2014’s 248 units). Here too HD posted an impressive growth rate (171 unis at 32.56%).

Interestingly, Harley Davidson‘s domination of high performance motorcycle market in India doesn’t stop there. The American cruiser maker posted 57.62% growth in the 1,600+ cc segment by selling 170 units. The models include Fat Boy, Heritage Softail Classic, Breakout, Street Glide Special and CVO Limited.

Moving forward, the sales momentum in the superbike segment in India will be further enhanced, thanks to the contributions from new entrants like Ducati, DSK Benelli, MV Agusta, etc.

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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