In inspiring future generations to take up truck driving as an inspirational profession and looking to deal with scarcity of young skilled truck drivers in India, T1 truck racing is playing an important role. Tata worked with T.I.C to plan and execute the vent last weekend. Headed by MD Gaurav Dhall, T.I.C executed the Prima truck racing maiden edition in 2014 when an audience of over 20,000 attended. T1 Prima Truck Racing Championship 2015 main race day on March 15, 2015 saw about 35,000 people cheer on race day events and races.
Racing mammoths competed in exciting and damp race conditions with rain being a constant factor for practice and qualifier sessions. The clouds cleared up later in the evening for the day’s main feature on wet track conditions. Stuart Oliver of Team Castrol Vecton retains his truck racing title in T1 Prima Truck Racing Championship 2015 too. Steve Thomas of Team Allied Partners and Simon Reid of Team Tata Technologies finished in second and third position, respectively. 12 drivers from six teams participated.
T1 Prima Truck Racing Championship 2015 crowd entertainment came from performances by host Manish Paul, Shankar , Ehsaan and Loy, Badshah and Benny Dayal, and others. Gaurav Dhall says despite heavy rainfall, audiences trickled in all day with grandstand bursting at the seams before the main race. By day end, premium stand north too was packed to capacity. No doubt the team is happy with the overall experience as the team’s focused hard work has paid off. He opines trucking, and within it, T1 Prima racing is here to stay in India.
For T1 Prima Truck Racing Championship 2015, T.I.C. marketing plan ran pan India since January. Awareness and engagement activities included roadshows to approx 500 locations, mall activations in 25 cities, TASS (TATA Authorized Service centres) activities in 115 cities, Trophy Relay events in 20, Motion Sensor Game and other events. Touch and feel section for select visitors added much excitement for visitors who got upclose to Tata Prima Racing trucks. In all, two months of hard work resulted in a marketing strategy that guaranteed huge turnout despite heavy rain and cold windy conditions. Managing the huge crowd was done effectively for an audience centric experience to enjoy truck rcaing at its best.