Commercial Vehicles Tata Motors

Tata Ace mini truck completes 10 years, sales cross 15 lakhs

tata ace 10th anniversary
tata ace 10th anniversary

With tagline ‘Chhota Haathi Apna Saathi’, Tata Ace Mini-Truck completes 10 years since launch in 2005 in small commercial vehicle segment.

Seen as an engineering marvel, Tata Ace mini truck instantly appealed to buyers in India and has established itself through this decade as a strong contributor to growth for both entrepreneurs and small businesses alike. Commanding 85 percent market share, a total of 1.5 million units of Tata Ace have been sold since launch in 2005.

tata ace 10th anniversary

Today, one in every five commercial vehicle sold in India, is from the Tata Ace Family. In the image, Mr. R. Ramakrishnan, Senior Vice President, Commercial Vehicle Business Unit, Tata Motors with India’s very own ‘Chhota Haathi’- The Tata Ace.

The Tata Ace family comprises of Ace HT, Ace EX, Ace CNG, Ace High deck, Ace DICOR NA, Ace DICOR turbo, Ace Zip and Super Ace Mint. Its platform has made its way to the Magic HT, Magic CNG, Magic IRIS and Magic IRIS CNG and it is from among this list that one in every five commercial vehicles are sold in the country.

Celebrations marked the 10th anniversary of Tata Ace mini truck with R Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors regaling the small commercial vehicle for its versatility while Tata Ace is currently leader in sub 1 ton truck segment.

tata ace 10th anniversary

Tata Ace family has surpassed the 1.5 million sales mark in these ten years.

It is its affordable pricing, sturdy stance, fuel efficiency and low maintenance costs that have made it appeal to entrepreneurs and small businesses both in urban, semi urban and rural sectors in the country while Tata Ace is exported to over 28 countries across South Asia, Africa and ASEAN countries.  

Tata Ace is produced from the company plant in Pantnagar, Uttarakhand which started off with capacity of 30,000 units per annum in 2004-05 but has been expanded to 5,00,000 units per annum as on date.


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Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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