Tata Bolt hatchback sees no dearth of interior features and quality fittings. However, where sales is concerned, it is positioned way down on the list. Other Tata Motors offerings such as Indica and Vista models are also seeing good sale, 5 times more than Bolt, while discontinued hatchback models like the Ford Figo and Maruti Ritz are also experiencing better sales.
Hatchback sales during June 2015 saw Maruti Swift in a leading position with total sales of 17,313 units while in No. 2 and 3 spot was Hyundai Elite i20 and Hyundai Grand i10 with 10,841 and 8,970 units sold respectively.
2,555 units of Tata Motors Indica and Vista were sold while Tata Bolt hatchback which was averaging sales below 1000 units per month plunged further to 458 units in June 2015. Speaking about their other cars, Safari + Safari Storme average sales are at 1,000 units a month, while that of Indigo + Manza are at 2,000 units.
Their newly launched AMT too has not managed to post expected sales. Together, the three variants of Nano which were on offer last month, Old + Twist + GenX have registered sales of 1,700 units.
The one car from Tata Motors which performed decently on the sales charts was the new Zest compact sedan. Launched in 2014, Zest sales continue to average over 1,800 units monthly. For June 2015, Tata sold 1,864 units of Zest (which is also their lowest ever since launch).
This decline in sales has pushed Tata Motors to the 6th in the list of largest passenger car maker for FY2015; behind Maruti Suzuki, Hyundai, Mahindra, Honda and Toyota. In FY2014, they were at no 4.
Upcoming launches from Tata Motors for this year include Kite hatchback and sedan. This will be followed by a range of new SUVs, starting with Hexa crossover in 2016.
Hatchback sales figures – June 2015
1) Maruti Suzuki – 17,313
2) Hyundai Elite i20 – 10,841
3) Hyundai Grand i10 – 8,970
4) Tata Indica + Vista – 2,555
5) Volkswagen Polo – 2,369
6) Honda Jazz – 2,336
7) Toyota Etios Liva + Cross – 1,658
8) Maruti Ritz – 1,337
9) Honda Brio – 923
10) Ford Figo – 841
11) Nissan Micra – 682
12) Fiat Punto + Evo + Avventura – 619
13) Tata Bolt – 458
14) Renault Pulse – 198
15) Chevrolet Sail – 183
16) Mahindra Verito Vibe – 92
Total – 51,375