Commercial Vehicles Tata Motors

Tata Magic Mantra LCV to launch in October2015

Tata Magic Mantra people carrier coming
Image used for representation only

The new passenger carrier will be positioned above the existing Magic.

Speaking to Economic Times, R Ramakrishnan, Commercial Vehicle Business Unit Senior VP, Product Strategy and Planning, Tata Motors, revealed that the company will launch a new people carrying CV model based on the popular ACE platform. To be called as the Tata Magic Mantra, the vehicle will essentially be a more powerful variant of the existing Tata Magic which has crossed 3 lakh sales.

The official also revealed that the Magic Mantra’s 800 cc twin-cylinder diesel engine will be tuned to deliver 40 hp of power which is more than double of what the current Magic is outputting (16 hp). It’s to be noted that the company has recently launched the Ace Mega 1 tonne LCV with the same 40 hp engine.

The 40 hp Magic Mantra is a result of customer feedback. The product caters to last mile public transport operators who are looking for a vehicle which can travel longer distance, climb better and run faster.

Tata ACE Mega - Complete Dashboard

The Tata Magic Mantra is most likely to inherit the dashboard design from the Ace Mega.

Just like its load carrying sister, the Magic Mantra is expected to feature beefed up suspension system and an improved braking system with 7-inch vacuum booster.

Also read – Tata Ace completes 10 years

The new variant would expand the highly successful Tata Ace LCV family’s customer base even further. The vehicle is estimated to carry a price tag of around INR 4.5-5.0 lakhs (ex-showroom).

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Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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