After Tata Hexa, its Mahindra XUV500 that takes a dig at Jeep Compass
Mahindra joins Tata Motors in taking dig at the newly launched Jeep Compass.
Attractive pricing and outstanding features is attracting buyers to the new Jeep Compass, but at the expense of existing players like Tata Hexa and Mahindra XUV500. Tata took a dig at the new Compass earlier this month, now Mahindra marketing team has entered the ring, with their own version of taking a dig at the Compass.
Tata Motors is of the opinion that the Hexa wins as it is the better of the two. The company has prepared a comparison between the Tata Hexa and Jeep Compass with the first page that reads “Takes you anywhere. No Compass required”.
On the other hand, Mahindra is highlighting their race wins in the Indian motorsport – ‘You Don’t Need a Compass to Win Races. YOU NEED GUTS.
Fiat Chrysler Automobiles (FCA) India launched Jeep Compass at a star studded event at Film City last month. This ‘Made in India’ Jeep Compass comes in with a stunning new design, attractive features and a highly affordable price which starts from INR 14.95 lakhs for the base variant going upto INR 20.65 lakhs for the top end trim. It is this pricing that is set to steer customers away from other SUVs in its class which is what Tata Motors and Mahindra fears.
Tata Motors’ spec by spec comparison of the Tata Hexa with the Jeep Compass draws attention to how the former gains over the latter on all counts. Tata Motors draws attention to the Hexa having a bigger engine, the fact that it is offered in a diesel automatic and that it scores over the Compass where engine power, dimensions and off-roading facilities are concerned.
Jeep on the other hand has ensured that the new Compass is positioned well in the market both where pricing and feature are concerned. It is sure to attract a good response from buyers specially those who earlier thought that the Jeep would never fit into their budget.
Jeep Compass vs Hyundai Creta vs Tata Hexa vs Mahindra XUV500 – Engine Specs
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Jeep Compass vs Hyundai Creta vs Tata Hexa vs Mahindra XUV500 – Dimensions
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Jeep Compass vs Hyundai Creta vs Tata Hexa vs Mahindra XUV500 – Mileage
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Jeep Compass vs Hyundai Creta vs Tata Hexa vs Mahindra XUV500 – Price
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