Tata Motors’ domestic passenger vehicle sales performance has in fact survived the largely bleak market in the clutches of low consumer sentiment in recent weeks. Sales growth is reported at 1 percent at 14,260 units sold, up from 14,180 units sold in December 2017.
For Tata Motors that means a continuous run of 36 months that the company has reported positive passenger vehicle sales in the domestic market. The company attributes this to good demand for its new-gen cars like the Tiago and Nexon.
With the advent of 2019, its good tidings for Tata Motors as the company is all set for its first big launch of the year, Tata Harrier. This will take place on the 23rd of this month. Tata could expect a much needed push in car sales from next month onwards.
PV Cumulative sales growth in the domestic market for the current fiscal (April-December 2018) are reported at 156,397 units at 21 percent growth, up from 129,229 units, reported sold in the said three quarters in the last fiscal.
While passenger vehicle sales have held steady, exports (from CV and PV) in December 2018 are down 36 percent at 3,999 units from 6,293 units exported in December 2017. Tata Motors attributes export slump to sharp TIV contraction in Bangladesh owing to elections, and political uncertainty in Sri Lanka.
Tata Motors overall (commercial and passenger vehicle) sales in the domestic market declined by 8 percent in December 2018 at 50,440 units, down from 54,627 reported sold in Dec ’17.
Commercial vehicle sales have been impacted by liquidity crisis in the industry, higher interest rates and rising fuel costs and led to sales decline in the MHCV and ILCV segment segment. Cumulative sales for the domestic market (April-December 2018) are reported at 497,972 units, up 25 percent from the 398,764 sold in the same period of the last fiscal.