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Tata Motors planning to introduce driver assistance features in its cars

Tata Motors to introduce driver assistance systems in their cars

Tata can tap into resources of JLR and TCS in driver assistance systems and robotics respectively.

The global auto industry is spending significant resources and time in advancing the autonomous car technology. The leading players are traditional automotive OEMs like Daimler (Mercedes-Benz), Audi, BMW, JLR, Volvo, etc., who are joined by technology giants like Google and Apple. Tata Motors is keeping a close tab on the progress of self-driving cars so that it can have a head start when the Indian market eventually gets ready to embrace them.

Talking to Business Standard, Dr. Tim Leverton, Head – Advanced Product Engineering, Tata Motors, stated that globally, automakers are giving more and more autonomy to the vehicles and it’s important for an Indian car maker to understand the technologies behind autonomous cars and that it will come to our market in due course.

Tata Hexa Tuff 2016 Geneva Motor Show LIVE photos (2)

Due to the high-cost structure at present, the semi-autonomous technologies will take time to reach India.

However, he added that it will take some years before such technologies become practical and cost-effective for the Indian market conditions. The company could tap into its subsidiary Jaguar Land Rover’s existing array of driver assistance systems. It could also benefit from TCS’ (Tata Consultancy Services) expertise in robotics.

Tata Hexa Tuff 2016 Geneva Motor Show LIVE photos (9)

Radar-based driver assistance systems are likely to be seen on board future Tata cars (Note: Image of the Hexa is used for representative purpose only).

Also read – Tata Nexon crossover spotted alongside Kite 5 Sedan

Tata Motors could use the driver assistance technologies as key differentiators between its products and that of the rivals. The objective is to scale back the lost market share in India by being a technology leader. Radar-based driver assistance technologies like collision avoidance, autonomous emergency braking, adaptive cruise control, etc., are expected to be the first of the futures to trickle down into future Tata cars. In time, the cost structure of the related hardware would come down to desired level.

Tata Hexa TUFF – Photos


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Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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