Tata Motors partnership with CEAT and Paytm is guaranteed to bring more delight to customers, setting higher standards of customer satisfaction while conforming to customer’s demands.
Special Delight and Emperor Loyalty programs will allow users to receive loyalty benefits across segments of Heavy Commercial Vehicles, Medium Commercial Vehicles, Intermediate Commercial Vehicles Light Commercial Vehicles and Small Commercial Vehicles. Consumers will be able to accumulate and redeem points each time they purchase a new CEAT tyre while payments can be made through Paytm.
CEAT Tyres, a flagship company of RPG Enterprises was established in 1958. A leading tyre manufacture as on date, the company has a strong presence in both local and global markets and has capacities to produce over 700 tonnes per day. The company offers a wide range of tyres for all segments right from heavy duty trucks and buses to light commercial vehicles, earth movers, forklifts and tractors along with tyres for cars, motorcycles, scooters and auto rickshaws.
Tata Motors besides announcing this partnership with CEAT Ltd. and Paytm also announced updates in Delight and Emperor Programs where in unnamed vehicle linked accidental death and disability cover has seen an increase from INR 2.25 lakhs to INR 2.45 lakhs while the BPCL Tata Motors agreement has been extended to 5,500 PBCL outlets across the country.