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Tata Motors reveals its new mission, vision and values

 
tata tiago sales
Tata Tiago sales touched all-time high during Oct 2016.

The company aims to become one of the top 3 global truck makers by FY 2019.

Under the leadership of its new CEO and Managing Director Guenter Butschek, Tata Motors has set itself an ambitious mid-term target. After a series of extensive discussions within the executive committee, India’s largest automaker has come up with a new mission statement, vision and values.

The new mission statement reads, “We innovate mobility solutions with passion to enhance quality of life”. The company has also envisaged its growth plan for the next three financial years.

2016 Tata T1 Prima Racing Images

The new mission, vision, and values will be adopted by both commercial and passenger vehicle business units.

By FY 2019, Tata Motors aims to be one of the top 3 commercial vehicle makers in the global market and top 3 passenger vehicle makers in the Indian market. The company also aims to achieve sustainable financial performance in the mid-term and deliver exciting innovations.

The core values of Tata Motors transformed business model would be integrity, teamwork, accountability, customer focus, excellence, and speed. In a video, Mr. Butschek assures that the company has a lot of exciting things coming up in the future.

Also read – Tata Tiago Aktiv to enter production

Tata Motor recently kickstarted the Made Of Great campaign by launching the Tiago small car at an attractive price point. The hatchback has started off strongly with over 20,000 bookings. The automaker has a comprehensive new product lineup in the pipeline which would play a crucial role in achieving the medium-term goals.

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com