Under the leadership of its new CEO and Managing Director Guenter Butschek, Tata Motors has set itself an ambitious mid-term target. After a series of extensive discussions within the executive committee, India’s largest automaker has come up with a new mission statement, vision and values.
The new mission statement reads, “We innovate mobility solutions with passion to enhance quality of life”. The company has also envisaged its growth plan for the next three financial years.
By FY 2019, Tata Motors aims to be one of the top 3 commercial vehicle makers in the global market and top 3 passenger vehicle makers in the Indian market. The company also aims to achieve sustainable financial performance in the mid-term and deliver exciting innovations.
The core values of Tata Motors transformed business model would be integrity, teamwork, accountability, customer focus, excellence, and speed. In a video, Mr. Butschek assures that the company has a lot of exciting things coming up in the future.
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Tata Motor recently kickstarted the Made Of Great campaign by launching the Tiago small car at an attractive price point. The hatchback has started off strongly with over 20,000 bookings. The automaker has a comprehensive new product lineup in the pipeline which would play a crucial role in achieving the medium-term goals.