Tata Motors has grown from strength to strength over the past few years and efforts have finally paid off. In the 2018 calendar year, company sales crossed the 1 million (10 lakh) unit mark, reveals JATO Dynamics.
In a way, this makes Tata the first Indian company to achieve this. Maruti has been selling much more than a million cars per year in India, for many years now. The reason Maruti is not considered in the list revealed by JATO, is because their sales are considered under Suzuki Motors. In 2018, Maruti car sales in India were at 1.72 million (17.2 lakhs). The company aims at selling 2 million cars in India by 2020.
Speaking about Tata, sales touched 1.049 million units in 2018 as against 0.986 million units in 2017. This makes Tata Motors the 16th largest automaker in the world in terms of sales volumes. Sales included are of passenger cars, vans, utility vehicles, pickup trucks under 3.5 tonnes. It also includes JLR sales, as it is a subsidiary of Tata Motors.
Maximum number of sales volumes came in from Tata vehicles while Jaguar Land Rover also contributed to sales. Tata Motors is currently present in a total of 54 global markets, which is expected to expand to new markets in the next few years.
Tata Motors has seen consistent growth over the past few years, even as the Tata owned Jaguar Land Rover is facing uncertainties in view of the Brexit situation and decline in sales in China. As per data released by JATO Dynamics, an automotive consultancy firm, Tata Motors was the world’s third fastest growing automobile company among top 20 automakers in 2018. Sales of Volkswagen Group stood at 10,538,770 cars followed by Toyota with 9,597,595 sold cars in year 2018.
Tata Motors also targets new segments and seeks to fill in the gaps with new offerings. The recently showcased Tata Altroz will be marking its entry into the premium hatchback segment. Company’s future lineup includes the H2X (Hornbill) in the micro SUV segment, Buzzard in the 7 seater SUV segment. Future plans for Tata Motors also include a new entry level hatchback to take on the Maruti Alto. It is also working on a premium 8 seater MPV to take on Toyota Innova Crysta.