HomeCar NewsTata Motors Zest Studio and customer drive, Delhi and Mumbai

Tata Motors Zest Studio and customer drive, Delhi and Mumbai

Tata Motors will engage with top participants, who will also be given priority access to drive Zest entry level sedan. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said Zest epitomises Tata Motors’ huge leap in product development. On the marketing Front emphasis is laid on getting customers to experience Zest to see for themselves technologies in use. MyCityMyZest Twitter contest saw 84,440 tweets and 4,361 participants.

Public participation to get Zest to their city reflects how much interest Tata Motors has generated for its new sedan. Zest Studio lets customers to fully engage with Zest, an experience that brings alive Designext, Drivenext and Connectnext. Zest Studio will be in the city till 5th September where car enthusiasts get an opportunity to test drive Zest and engage in others activities.

Zest Studio operates a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience multi-drive modes. The futuristic hub will be in 4 other cities from 19th July onwards. Revotron 1.2L Turbocharged MPFi powers Zest. There’s also an AMT diesel variant.

Zest Studio Schedule in Delhi:

Delhi NCRJuly 18 – 20, 2014Ambience Mall, Near Toll Plaza, Gurgaon, Haryana11 AM – 8 PM
July 19 – 20, 2014Promenade, Vasant Kunj, New Delhi11 AM – 8 PM
July 19 – 20, 2014The Great India Place (GIP), NOIDA11 AM – 8 PM

Zest Studio Schedule in Mumbai:

MumbaiJuly 19 – 20, 2014Infiniti Mall , Malad West, Mumbai11 AM – 8 PM
July 26 – 27, 2014Viviana Mall, Thane West11 AM – 8 PM
August 9 – 10, 2014Inorbit, Vashi, Navi Mumbai11 AM – 8 PM
August 16 – 17, 2014Phoenix, Kurla11 AM – 8 PM
August 23 – 24, 2014Oberoi Mall, Goregaon East11 AM – 8 PM
August 30 – 31, 2014Koram Mall, Thane West11 AM – 8 PM
September 6 – 7, 2014Inorbit Mall, Malad11 AM – 8 PM
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