Tata Motors will engage with top participants, who will also be given priority access to drive Zest entry level sedan. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said Zest epitomises Tata Motors’ huge leap in product development. On the marketing Front emphasis is laid on getting customers to experience Zest to see for themselves technologies in use. MyCityMyZest Twitter contest saw 84,440 tweets and 4,361 participants.
Public participation to get Zest to their city reflects how much interest Tata Motors has generated for its new sedan. Zest Studio lets customers to fully engage with Zest, an experience that brings alive Designext, Drivenext and Connectnext. Zest Studio will be in the city till 5th September where car enthusiasts get an opportunity to test drive Zest and engage in others activities.
Zest Studio operates a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience multi-drive modes. The futuristic hub will be in 4 other cities from 19th July onwards. Revotron 1.2L Turbocharged MPFi powers Zest. There’s also an AMT diesel variant.
Zest Studio Schedule in Delhi:
|Delhi NCR||July 18 – 20, 2014||Ambience Mall, Near Toll Plaza, Gurgaon, Haryana||11 AM – 8 PM|
|July 19 – 20, 2014||Promenade, Vasant Kunj, New Delhi||11 AM – 8 PM|
|July 19 – 20, 2014||The Great India Place (GIP), NOIDA||11 AM – 8 PM|
Zest Studio Schedule in Mumbai:
|Mumbai||July 19 – 20, 2014||Infiniti Mall , Malad West, Mumbai||11 AM – 8 PM|
|July 26 – 27, 2014||Viviana Mall, Thane West||11 AM – 8 PM|
|August 9 – 10, 2014||Inorbit, Vashi, Navi Mumbai||11 AM – 8 PM|
|August 16 – 17, 2014||Phoenix, Kurla||11 AM – 8 PM|
|August 23 – 24, 2014||Oberoi Mall, Goregaon East||11 AM – 8 PM|
|August 30 – 31, 2014||Koram Mall, Thane West||11 AM – 8 PM|
|September 6 – 7, 2014||Inorbit Mall, Malad||11 AM – 8 PM|