Seems the enhancements, especially the addition of AMT, have worked well in favor of new Tata Nano GenX. The city car has registered sales of 3,000 units in the first 30 days since launch, giving the automaker a much needed relief. In comparison, the slow selling city car ended last year with an abysmal average monthly sales of 1,400 units.
Tata motors announced The Chosen One GenX Nano booking contest wherein 20 lucky winners will get an all expense paid trip to Sanand to watch their own car, roll out of the assembly line. This, and a marketing initiative for existing Nano owners should have contributed for the new car’s strong initial sales. Tata would be hoping to sustain the momentum in the following months as well.
The company has already delivered 1,000 units of GenX Nano to its customers and another 2,000 units will be delivered shortly. Head of Tata Motors Passenger Vehicle Business Unit, Mayank Pareek, revealed that 70% of bookings are for AMT variants. Tata Nano GenX AMT variants have a price range of INR 2.69 – 2.89 lakhs (ex-showroom).
AMT variants have a waiting period of around 6 weeks since only limited number of kits are being imported as of now. Manual variants have a waiting period of around 2 weeks.
Brisk sales of Tata Nano GenX indicates that customers wanted upmarket features and ease of AMT rather than an extremely cheap price tag.
Via – Business-Standard.com