Tata Nano sales have significantly reduced since the past few months, especially since the launch of cars like Renault Kwid, Datsun Redi-Go and Tata Tiago.
The company’s Sanand unit produced just 2,352 units of Tata Nanos during April to June 2016 as against 4,529 units produced during the same period last year. Nano sales in June dipped 71% to just 481 units while sales of Tata Tiago have been steadily rising.
One would want to believe that the fall in Nano sales in June 2016 is due to fire at the Supreme Treves, suppliers of parts for the Nano. But the company has denied these assumptions.
In spite of launching new variants over the years, Tata Nano is struggling to gather momentum. Newer and more expensive cars like Renault Kwid and Tata Tiago have been much in demand. These two cars have been able to garner much interest among buyers in the country, steering away attention from the Tata Nano. Tata dealerships have noted that many customers who come into company showrooms with the Tata Nano in mind have opted for the Tata Tiago instead.
This is the third month that Tiago has outsold every other model from Tata Motors. It commands a waiting period of 3 months and out of total bookings, 80% is for the petrol variants which are priced between INR 3.3 lakhs to INR 4.75 lakhs. On the other hand, Kiwd has helped Renault increase their sales by almost 300% in less than a year.
Tata Tiago sales stood at 3,022 units in April and went upto 3,287 units in May. June sales stood at 4,205 units making the Tiago the first of Tata Motor’s models to exceed sales over the 4,000 unit mark in the past 2 years. Renault Kwid on the other hand has posted an average sales of 8,000 units for the last three months.