The 100,000th Tata Nexon has rolled out from the company’s Ranjangaon plant. It’s been 22 months since launch. With the first Tata Nexon being sold in September 2017, Tata Motors is mighty pleased with their 1 lakh Tata Nexon customer base.
Tata Nexon is held in high regard when it comes to the safety front owing to its 5-star safety rating at the Global NCAP crash test. And while Tata Motors’ sales has been shrinking in recent months owing to current market conditions, Tata Nexon managed to hold on to the distinction of being the 2nd most selling compact SUV for the past 1 year.
Tata Nexon has a distinct design story. It’s coupe inspired, has three-tone interiors, and moves forward with the power of a 110 PS Turbocharged engine. Multi-Drive modes (ECO | CITY | SPORT), 209mm ground clearance and a Floating Infotainment with 8 speakers keeps you from wanting more.
The 100,000th Tata Nexon is not just a sales landmark achievement. It gives Tata Motors the confidence to build safer cars for Indian customers. Tata Nexon has tried to change the narrative by building a dialogue around Tata Nexon’s safety features over mileage.
It is common knowledge that car buyers in India are more concerned about fuel efficiency, comfort, features and infotainment rather than safety. A car buyer is more likely to ask the salesman at an automobile showroom about mileage, rather than question the salesperson on the safety features of the car they are about to buy.
It is also a well known fact that the country noted for having the highest number of casualties in road accidents per year and there is little or nothing being done either by the authorities or by the general public to rectify the same. This issue of better road safety can only change by changing the mindset of the car buyer.
Tata Motors has taken an initiative. This initiative by Tata Nexon – heralded as the country’s safest car urges the public to start asking the question “Kitni Safe Hai?” rather than “Kitna Deti Hai?”.
Tata Motors is also working on updating the Nexon to meet BS6 norms. The same has been spied on test recently in the Himalayas, along with new Tiago, Tigor and Altroz. Nexon petrol and diesel will be updated to meet BS6 norms.