Following the success noted at the launch on Tata Nano brand store, Tata Motors, leading automakers in India, have announced launch of Safari Storme brand store. This is in association with eBay India, a leading eCommerce marketplace and the foremost online shopping destination.
The initiative to offer branded Safari Storme merchandise on the eBay India site is to connect with adventure loving customers across India and offer them all possible equipment for their next adventure holiday or off road excursion all at the click of a button. Being offered from Tata Motors through eBay ensures both reliability and guarantees. eBay reaches out to over 2.1 million active consumers across India with over 1.1 million live listings at any point of time.
Tata Safari Storme comes in four variants – LX, EX, VX (4×2 and 4×4) and in seven color options. Prices start from INR 9.95 lakhs. The Safari Storme is powered by a 2.2 liter VariCOR engine generating power of 140 PS and 320 Nm torque and closely resembles the older Safari but with a host of new adventure centric features. It is an ideal SUV for today’s adventure seekers in an ideal combination of versatility and luxury.
Speaking on the announcement, Mr. Ratul Ghosh, Head – Strategy, eBay India, said “Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India. From clothing to travel & camping gear, eBay India consumers from over 4,306 cities, towns & villages in the country will now be able to access exclusive Tata Safari Storme merchandise 24X7.”
Ms. Delna Avari, Head – Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, added, “To add cheer to our customers next great adventure, we at Tata Motors through our association with eBay India, will sell branded Safari Storme merchandise on our brand store on the eBay India site. Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but also make purchase of music, games and possibly everything, even for day to day use. eBay India is a great place to shop, guarantees reliability and allows our adventure seeking customer to gear-up for that next off-road excursion & exciting Safari Storme merchandise at the click of a button.”