Launch of an all new BS6 lineup of Tiago, Tigor, Nexon and the Altroz – failed to bring in any positive sales in the past month
Tata Motors was among the several other automakers in India who suffered de-growth in February 2020. PV sales suffered to the extent of 31 percent and sales stood at 12,430 units, down from 18,110 units sold in the same month of the previous year.
In January 2020, the company introduced BS6 facelifts of the Tiago, Tigor and Nexon. The Altroz premium hatchback was introduced while the company brought it its first fully electric SUV – Nexon EV. The Tata Harrier BS6 was also introduced at the 2020 Auto Expo. The new lineup complies with global NCAP safety ratings.
Despite these innovative measures, Tata Motors failed to attract many buyers to its fold in February 2020 and it was negative growth seen across all models of passenger vehicles in the company lineup. The Tiago saw the most sales at 3,921 units, though a notable de-growth of 53 percent when compared to sales of 8,286 units sold in February 2019.
| No | Tata | Feb-20 | Feb-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | Tiago | 3,921 | 8,286 | -4,365 | -52.68 |
| 2 | Nexon | 3,894 | 5,263 | -1,369 | -26.01 |
| 3 | Altroz | 2,806 | 0 | 2,806 | – |
| 4 | Tigor | 782 | 1,259 | -477 | -37.89 |
| 5 | Harrier | 641 | 1,449 | -808 | -55.76 |
| 6 | Zest | 191 | 774 | -583 | -75.32 |
| 7 | Hexa | 152 | 280 | -128 | -45.71 |
| 8 | Bolt | 43 | 64 | -21 | -32.81 |
| 9 | Nano | 0 | 1 | -1 | -100.00 |
| 10 | Sumo | 0 | 291 | -291 | -100.00 |
| 11 | Safari | 0 | 443 | -443 | -100.00 |
| – | Total | 12,430 | 18,110 | -5,680 | -31.36 |
Tata Altroz sales stood at 2,806 units. Launched earlier this year, the company is now actively testing the turbo petrol variant of the Altroz hatchback which will be introduced in India later this year. As on date, the Tata Altroz is powered by a 1.2 liter, 3 cylinder naturally aspirated engine offering 84 bhp and 115 Nm and a 1.5 liter, 4 cylinder diesel engine capable of 100 bhp and 200 Nm. Both engines get mated to a 5 speed manual gearbox. Surprisingly, Tata has also homologated BS4 petrol and BS4 diesel engine options for Altroz last month.
The Tata Nexon also added 3,894 units to total sales in the past month, down 26 percent as against 5,263 units sold in February 2019. The Nexon facelift was also updated with BS6 compliant petrol and diesel engines and some design changes while prices were also increased to now start at Rs.6.96 lakhs for the base petrol manual variant going up to Rs.12.7 lakhs for the top of the line diesel variant. Despite being launched, not all are able to get delivery of BS6 versions of Tata cars.
The Zest, Tigor and Harrier along with the Tata Hexa also added some number to total sales last month though again much lower figures as against that seen in February 2019. Zest sales were down 75 percent to 191 units while Tigor sales dipped 39 percent to 782 units as against 1,259 units sold in February 2019.
Harrier sales fell 56 percent to 641 units while only 152 units of the Tata Hexa were sold in the past month, down 46 percent as against 280 units sold in February 2019. Sales of the Safari and Storme were down to 0 units, a 100 percent decline as against 443 units sold in February 2019.
Tata Motors also showed off the HBX micro SUV concept, Sierra concept and Gravitas 7 seater SUV at the 2020 Auto Expo. Once launched, Tata HBX will compete against the Maruti Suzuki Ignis and the Mahindra KUV100.
