Tata shelves TaMo and RaceMo sportscar project indefinitely? (Update)

Tata TaMo RaceMo sportscar created a huge buzz earlier this year when it was revealed that the car could be priced at INR 25 lakhs. It was supposed to launch by end 2017. But that is not going to happen, if we believe a new report.


Update – 13th July

In an email response to Rushlane, Tata Motors Spokesperson stated – “Tata Motors is currently going through a turnaround phase with a strong focus on improving the bottom line by rigorous cost reduction and sales enhancement leveraging our superior range of new products. This has called for a review of all projects/marketing; nothing to be shared yet. Our future product plans are also periodically reviewed, based on dynamic business situation. At this stage, we have no further comments to make on this specific speculation.”

Original Story – 12th July

Tata Motors announced the launch of their new sub-brand – called TaMo (short for Tata Motors) earlier this year. This new brand was launched to approach manufacturing of cars in a rejuvenated manner – to speed-up all the work that goes into making passenger vehicles, right from concept to production, TaMo will help Tata Motors develop new technologies, business models and partnerships in order to define future mobility solutions.

But, now in the latest issue of Autocar India magazine, it has been reported that Tata has shelved the TaMo project indefinitely. As per the report, to launch TaMo, the brand will have to invest INR 250 crores. Some board members of Tata are now of the opinion that the same amount can be used to revive the company’s CV division.

Reader Babur Marchand from Mumbai gave us the tip.

If the report is true, this also implies that the launch new RaceMo sports car, which was showcased at the 2017 Geneva Motor Show, has also been postponed. Speaking about the TaMo RaceMo, it is a mid-engined, rear wheel drive two seater sportscar. Tata RaceMo was expected to be priced at INR 25 lakhs.

The butterfly door equipped Tata TaMo RaceMo sportscar was to be positioned as a halo model in Tata Motors line-up, signalling its exclusivity. Tata had also stated that the car will co on sale by end 2017. But, it is not clear if that is going to happen or not. We are waiting for Tata Motors to respond on the report above.

TaMo RaceMo sports car is a budget sportscar, powered by the same 1.2 liter Revotron engine which powers the Bolt and Zest petrol variants, but turbocharged to deliver 190 PS power. It does 0-100 kmph in just 6 seconds. Transmission is taken care by a 6 speed AMT gearbox. It also has paddle shifters. Interiors features sport seats, a Made In Mumbai logo, and three TFT 7 inch screens powered by Microsoft.

Performance will be accentuated due to the fact that the company plans on keeping kerb weight under 800 kgs while power to weight ratio will also be balanced for added efficiency. The new TaMo RaceMo is built out of composite plastics and aluminum to achieve this lighter weight.

The company promises to keen prices well within affordable limits and hence the use of more expensive carbon fiber might be avoided. Entire designing of the Tata TaMo RaceMo sportscar has been conducted in-house with Marcello Gandini being responsible for its chassis construction.

Also See – Production-spec Tata TaMo RaceMo sportscar rendered

This is not the first time Tata Motors unveiled a sports car. In fact, at the 2000 Geneva Motor Show, they had unveiled Aria Sportscar Concept, and later the Aria Coupe Concept at the 2001 Geneva Show. None of them actually materialized, and the Aria name was given to MPV. We hope it is not a similar case this time around.

Proudly wearing the Made In Mumbai badge on the Geneva Show floor.

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