Tata Tiago, Tigor, Harrier register high sales decline – July 2019

Tata Motors has reported lower sales across passenger and commercial vehicle segments by 34 percent in the past month.

Tata Motors passenger and commercial vehicle sales dipped 34 percent in July 2019 to 32,938 units as against 50,100 units sold in the same month of the previous year.

Taking into account passenger vehicle sales, the company saw a 39 percent dip in sales to 10,485 units in July 2019 as against 17,079 units sold in July 2018. Sales were also lower by 21 percent in the past month as against sales of 13,351 units sold in June 2019.

Tata Tiago sales dipped 41 percent to 4,689 units in July 2019 as against 8,009 units sold in July 2018. Sales in June 2019 were also higher at 5,537 units bringing July 2019 sales lower by 15 percent. Tata Motors is currently working on a mid life update for the Tiago compact hatchback with launch date scheduled for later this year or early 2020.

July 2019 data – Auto Punditz.

Tata Tigor sales fell 55 percent to 1,014 units in July 2019 as against 2,269 units sold in the same month of the previous year. Sales were also down 29 percent in July 2019 as compared to sales of 1,438 units sold in June 2019. Tata Motors is actively testing the Tigor facelift with a BS VI compliant engine, which will cost marginally more than its current counterpart.

Tata Harrier, which entered the segment earlier this year, has been facing stiff competition from the MG Hector. Sales in the past month stood at 740 units, down 39 percent from 1,216 units sold in June 2019. In June 2019, the company also hiked prices of the Harrier premium SUV by Rs.30,000, bringing in new dual tone colour options of Calisto Copper with black roof and Orcus White with black roof.

Sales of the Tata Nexon which stood at 3,840 units in July 2018, fell 13 percent in July 2019 to 3,344 units. However, sales in June 2019 were at 4,170 units bringing about a de-growth of 20 percent in the past month. Tata Safari+Storme sales were at 100 units in July 2019, down 82 percent as compared to sales of 549 units in July 2018 while sales in June 2019 were at 161 units.

Sales of the Tata Hexa in July 2019 dipped 80 percent to 164 units, down from 838 units sold in the same month of the previous year and down 35 percent as compared to sales of 253 units sold in June 2019.

Sales of Tata Bolt also dipped considerably to just 11 units, down 96 percent as compared to 260 units sold in July 2018. Sales were at 51 units in June 2019 bringing July 2019 sales lower by 78 percent. Tata Zest sales fell 52 percent to 423 units as against sales of 878 units in July 2018 and 19 percent lower as compared to sales of 525 units sold in June 2019.

Sales of the Tata Nano and Sumo have not been taken into account as both these models have been discontinued.

In a desperate attempt to boost sales and clear dealer showrooms out of piling stocks, the automaker has announced discounts for the month of August 2019. These cash discounts and exchange offers are across models such as the Tiago, Tigor, Nexon, Safari, Hexa, Bolt and Zest.The flagship Tata Harrier SUV is not a part of this official discount scheme for the month of August.