Triumph Motorcycles India launch confirmed for 28th Nov 2013
To enter India with Bonneville, Street Triple, Speed Triple, Daytona 675 ,Tiger 800 XC, Thunderbird Storm, and Rocket III, Triumph Motorcycles India website is already functional. It is here that they have revealed their India plans, which says, “Currently there are no Triumph dealerships open in India. We plan to have dealers operational and ready take bookings in Delhi, Mumbai and Bangalore during 2013, followed by dealerships in Pune, Ahmedabad, Chandigarh, Jaipur, Chennai, Hyderabad, Cochin and Goa afterwards.”
For customers who cannot wait anymore, they also have a working e-mail id, which gets you access to Triumph UK right-away. Interested customers can write a mail to Triumph at firstname.lastname@example.org
To start with, Triumph India will start selling their motorcycles via the CKD route. They currently have a set up in Manesar, but will soon have a bigger setup (in Karnataka) which is expected to be functional by 2015. In India, Triumph Motorcycles will compete directly with American motorcycle maker, Harley Davidson.
Harley Davidson India went operational in Aug 2009, while the first dealership was launched in July 2010. They were first selling bikes via the CBU route, but got their assembly plant functional by early 2011. Today, Harley Davidson is the largest selling premium motorcycle brand in the country, with more than 2,000 units sold till date. They are also the fastest growing.
The premium motorcycle segment in India is seeing an exponential increase and this is where Triumph Motorcycles will enter. It will be interesting to see how the British brand and American brand battle it out in India as both of them have extensive growth plans for the country, which reportedly also includes, launching an entry level, India-spec, 250 cc motorcycle.