TVS Motor Company is one of many automotive brands that have faced a substantial drop in yearly sales
TVS Motor Company has registered negative YoY (year-on-year) growth in the month of February 2020. A total of 1,69,684 units were sold in February 2020 compared to 2,31,582 units in February 2019. This translates to a yearly loss of 26.7%.
Negative sentiments due to market slowdown and corona virus pandemic have adversely impacted two-wheeler sales in February. Apart from TVS, other leading two-wheeler manufacturers that have faced negative YoY growth last month include Hero MotoCorp, Honda Motorcycle and Bajaj Auto.
TVS FEB 2020 Sales Break Up
The top-selling TVS two-wheeler in February was XL Super MOPED with a sales figure of 55,802 units. This is a YoY loss of 26%, as against 75,001 units sold in February last year. TVS had upgraded the moped to BS6 specifications in February at a starting price of Rs 43,044. While the engine is still the same 99.7cc unit, its BS6 variant delivers 4.4bhp, which is slightly higher. Torque output remains the same at 6.5Nm. The moped enjoys a monopoly of sorts as it does not have any direct competitor.
The next best-seller from TVS is Apache range that includes RTR 160, RTR 160 4V, RTR 180 and RTR 200 4V. A total of 32,033 units were sold in February 2020 in comparison to 35,358 units last year. This translates to a YoY loss of -9%. TVS has updated its Apache models to BS6 standards with new features. For instance, RTR 160 4V and RTR 200 4V are equipped with patented Oil-Cooled Combustion Chamber (O3C), which boosts performance by reducing heat. RTR 200 4V boasts of SmartXonnect smartphone connectivity and A-RT (anti-reverse torque) slipper clutch.
At number three is TVS Jupiter with 31,440 units sold in February 2020. YoY sales are down by 35%. In comparison, 48,688 units were sold in February last year. Jupiter had got the BS6 update in January and the new model was priced at Rs 61,449. Changes in BS6 Jupiter are largely limited to an engine update which involves replacing the carburettor with a fuel-injection system. Fuel efficiency has been improved by around 15%.
At number four is TVS Ntorq with sales of 22,804 units in February 2020. YoY sales have grown 39% compared to 16,370 units sold in February 2019. Ntorq is preferred for its sporty ride and a range of class-leading features. Next is TVS Radeon with 9,314 units in sales in February 2020. Radeon has lost more than half of its sales compared to last year (19,841 units). Next two on the list are TVS Sport and TVS Star City, with sales figures of 8,615 units and 8,209 units, respectively.
TVS scooters like Zest, Pep+ and Wego have turned out to be laggards, as YoY sales have dropped significantly. Same goes for TVS Victor motorcycle. Meanwhile, BS6 RR310 seems to be doing well as sales have improved by 27%.