The second-last month of the year saw the Hosur-based motorcycle brand undergoing major sales losses. Overall sales fell from 2,60,253 units in November 2018 to 1,91,222 units in November 2019; a decline of over 25%.
The highly utilitarian XL Super moped has once again topped the chart. However, sales have gone down by a significant margin (23%); from 74,590 units in November 2018 to 57,550 units in the last month. The TVS Jupiter is another strong performer in the brand’s portfolio. TVS sold 41,007 units of the scooter in the previous month even though sales fell down by more than 41% in comparison to the same time, last year.
The Apache series, which includes the RTR 160, 180 and the top-of-the-line 200 4V; achieved a combined sales figure of 29,668 units the previous month; just 1% less than in November 2018. The TVS Ntorq, despite being the fifth best-selling product, was the only model to achieve a positive sales growth in November 2019. At 27,390 units, sales went up by 32% from that in November 2018.
Falling behind by a considerable margin from the Ntorq, the TVS Radeon commuter motorcycle went through a 22% sales drop, from 11,621 units in 2018 to 9,045 units in 2019, for the month of November. The TVS Scooty Pep+ marked the debut of the brand’s modern scooter range more than a decade back. Last month, 8,439 Pep+ units were sold; a slump of just 5% from November 2018.
The TVS Sport, in spite of being a desirable commuter on the market, faced a major sales fall of over 60% from November 2018 and hit 5,105 units in the same month, this year. Interestingly enough, the TVS Star City underwent the same rate of sales decline, from 13,047 units to just 5,105 units in November 2019.
The TVS Zest went through a less substantial sales slump of 11%, between the months of November 2018 and November 2019; from 4,599 units to 4,111 units. The TVS Victor, at 1,370 units, is the last model on the chart that could achieve a four-digit sales figure in November 2019. However, it faced a massive downfall of 81%.
It was the TVS Wego which went through the biggest fall in sales. From a rather less 1,982 units in November 2018, sales fell by a whopping 85% to just 302 units in the same month, this year. Coming at the last position is TVS Motor Company’s flagship product — the RR310. Only 112 units of the faired sports motorcycle were sold in November 2019; 20 units less than in November 2018.
