Indian two wheeler industry February 2015 sales

Bajaj, Hero, Honda, Enfield, TVS, MTWL, Suzuki sales for February 2015

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Royal Enfield posted overall sales of 30240 units (domestic wholesale and exports) in February 2015 (PY 20343 units) to report 49 pct growth. Domestic sales stood at 29491 units (PY 19840 units) equating to 49 growth. Exports for Feb 2015 stood at 749 units over 503 unist in 2014 Feb, equating to 49 pct growth. Royal Enfield sale sin 2014 surpassed 300,000 units. In 2015, RE plans to manufacture 450,000 units. Royal Enfield will build two new technology centres. The larger at a new 4.5 acre property on Old Mahabalipuram Road in Chennai to be operational by Q2 2016. A smaller satellite centre is being set up in Leicestershire, UK, to be operational by 2015 end. Both tech centres will be crucial to Royal Enfield’s long term product strategy.

Indian two wheeler industry
File photo: Indian two wheeler segments and mods

Immediate business outlook is strong, and RE is investing Rs 500 crore in 2015 towards capacity expansion, product development, frontline and backend. Royal Enfield is working with Urban Moto Imports as their distributor for Australia. They will operate from Melbourne with a dealer network across Australia and New Zealand. Bikes being retailed are Bullet (AUD 6991), Classic (AUD 7290) and new Continental GT cafe racer (AUD 7992). Royal Enfield YTD sales are up at 59167 over 40575 units at 46 pct sales growth.

Bajaj Auto reports 2,16,077 motorcycles sold, down from 2,73,323 units in Feb 2014, equating to 21 pct sales decline. Bajaj commercial vehicle sales stood at 27,242 units, down from 39,971 units, equating to 32 pct sales decline. Total sales stood at 2,43,319 units (PY 3,13,294 units) equating to 22 pct sales decline. Exports of the above stood at 1,12,909 units (PY 1,42,009 units), equating to 20 pct sales decline.

YTD FY2014-15 sales stood at 35,60,597 units (PY 35,65,760 units) to reflect no gain no loss. Exports and commercial vehicle sales during the period have increased by 16 pct. Bajaj motorcycle sales for the last 11 months in the current fiscal have declined by 2 pct with 30,82,147 units against 31,51,825 units for last FY.

Mahindra Two Wheelers reports 8,591 units sold (PY 18553 units) in February 2015, equating to 53.7 pct sales decline. Domestic sales were 8,289 units (PY 17848 units), equating to 53.55 pct sales decline. Exports stood at 302 units (PY 705), equating to 57.16 pct sales decline.

Suzuki Motorcycle India reports 12.81 pct sales increase in February 2015 at 30,467 units sold (PY 27,007 units). Suzuki Motorcycles maintains consistent growth over the last couple of years. Atul Gupta, Executive Vice President, SMIPL says consumers have responded positively to new gen Swish and Access launch in recent months. Gixxer and Let’s too have been received well, and this has worked to Suzuki’s advantage.

Overall Feb ’15 sales for Honda Motorcycle and Scooter India stood at 361,493 units (PY 328,468 units). HMSI reports growth of 10 pct vs. negative 2 pct industry degrowth. Motorcycle sales stood at 139,334 units (PY 142,549 units), equating to 2.25 pct decline. Scooter sales were reported at 208,811 units (PY 170,971 unit) equating to 22.13 pct sales growth. Exports stood at 13,348 units (PY 14,948 units) equating to 10.70 pct sales decline.

HMSI reports highest ever domestic market share of 29 pct. For FY2014-15 (April- Feb ’15) Honda posts 22 pct domestic growth compared to 9 pct industry growth. Honda is also the highest market share gainer in domestic market share up 3 pct for the last 11 month period.

For the first time, Honda Motorcycle and Scooter India crossed 40 lakh units in FY’15. YTD sales are reported at 40.54 lakh units (Dom+Exp). Honda also revealed 5 product makeovers at once showcasing refreshed Activa 3G, Dio scooter, CB Shine, Dream Yuga and Dream Neo.

TVS Motor Company posted a sales growth of 15 pct in February 2015 at 204,565 units sold (PY 177,662 units). TVS exports grew by 35 pct at 38,725 units sold in February 2015 (PY 28,782 units). TVS Two wheeler exports grew by 36 pct at 31,001 units sold in February 2015 (PY 22,713 units).

Total TVS two wheeler sales increased by 15 pct with 195,509 units sold (PY 170,293 units). Domestic two wheeler sales grew by 11 pct with 164,508 units sold (PY 147,580 units). Scooter sales grew by 35 pct at 56,750 units (PY 41,990 units). Motorcycle sales grew 18 pct at 74,292 units (PY 62,762 units). Three Wheeler sales increased of 23 pct at 9,056 units sold (PY 7,369 units).

Two-wheeler manufacturer, Hero MotoCorp reports 3.85 pct sales decline with 484,769 units sold (PY 504,181 units). Hero MotoCorp looks forward to new products, and a range of scooters in the months to comes. last month, in a diversification move into fast growth areas, Hero Group divested 7 million equity shares in its flagship company Hero MotoCorp Ltd, now holding a take of over 36 pct. Sale proceeds will fund growth avenues available through ‘Make in India’ initiative. The Group remains strongly committed to its the two-wheeler business with huge potential in domestic and overseas business.

Hero MotoCorp has strengthened market leadership in the domestic market in India, as it grows its business in Asia, Africa, and Central and South America. In 2014, Hero sold 6.64 million two-wheelers, including over 200,000 unit sales in global market.