Hero MotoCorp, the largest two wheeler maker in the country experienced de-growth by 20.4 percent in the past month. Sales which stood at 7,69,138 units in September 2018 dipped to 6,12,204 units in September 2019. However, when comparing sales of the past month to August 2019, there was a revival by 12.6 percent as August sales had stood at 5,43,406 units.
To boost sales during the current festive season, the company has introduced a host of benefits and schemes to attract customers and also to clear out pending stocks prior to the introduction of new BS VI emission norms coming into effect from 1st April 2020.
Honda Motorcycle & Scooter India (HMSI) registered total sales of 485,659 units in September 2019 while 4,55,892 units were sold in the domestic market. This implies a 12.4% decline in domestic sales. Speaking about MoM sales, there was a 7.1 percent increase over sales in August 2019 when sales stood at 4,25,664 units.
This marks the second consecutive month that the company has not been able to breach the 5 lakh sales target. The company expects to see increased sales over the Navaratri festival while Honda Festival Dhamaka was also introduced wherein under this scheme, the company is offering down payment of just Rs.1,100. Special finance schemes offer customers benefits upto Rs.8,900 and additional benefits upto Rs.2,100 under Honda Joy Club.
On the 3rd spot is TVS Motors. Their total two wheeler sales stood at 3,00,909 units in September 2019 as against 4,10,657 units sold in September 2018, down 26.72 per cent while domestic sales dipped 32.65 percent to 2,43,163 units last month as compared to 3,61,097 units in September 2018. Two wheeler exports increased 17 percent to 57,746 units in the past month as compared to 49,560 units exported in September 2018.
Bajaj Auto sales dipped 35 percent in terms of domestic motorcycle sales with 1,77,348 units sold in the past month as compared to 2,73,029 units sold in September 2018. Exports of motorcycles however, increased by 1 percent to 1,59,382 units exported in the past month as against 1,57,910 units exported in the same month of the previous year. This brought total motorcycle sales down 22 percent to 336,730 units in last month as against 430,939 units sold in September 2018.
Suzuki Motorcycle India Pvt. Ltd registered flat sales in the past month with a total of 63,382 units sold while sale stood at 63,140 on the same month of the previous year thus registering just 0.38 percent increase. Overall YoY growth was at 2.11 percent with a total of 73,658 units, which included domestic sales and exports, as compared to 72,134 units in the same month of the previous year.
Eicher Motors Limited, makers of Royal Enfield also reported a dip in sales in the past month. Domestic sales dipped 21 percent to 54,858 units from 70,065 in same month last year. Exports increased 191 percent to 4,642 units in Sep 2019, from 1,597 units in Sep 2018.