Women Safety Rally was flagged off by B.S. Bassi, Commissioner of Police, Delhi and Y.S. Guleria, Vice President, Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd, from the Traffic Training Park at Baba Kharak Singh Marg, New Delhi.
300 women, including Delhi Traffic Police members and women riders having been trained at Traffic Training Parks in Delhi participated. Round about route rally detours went through Gol Daak Khana, Ashok Road – Janpath Road- Regal Cinema. Yadvinder S. Guleria says it is the company’s belief that strong and empowered women are critical to flourishing societies. Honda is committed towards providing physical, personal and social movement to the people. Through Women Safety Rally Honda upholds the message of road safety among women riders by encouraging helmet use.
Lower adoption of helmets among women riders is on the rise. Honda is hopeful such initiatives will help create awareness and encourage use of helmets. He thanked Delhi traffic police for their continued support in Honda’s joint efforts to make Delhi roads safe for all. Helmets distributed by Honda adhere to ISI standards, and are specially designed for women participants.
Honda Dream riding initiative initiates women above 18 years of age to two-wheeler riding. Riders learn how to ride a two-wheeler in a single day from trained Honda female instructors in a 4 hour module. At National Road Safety week 2015, Honda empowered 2000+ women at its traffic parks by imparting riding skills.
Honda’s dedicated corporate team steers Road-Safety promotion activities at dealerships. Safety Riding Advisors provide Pre-delivery Safety Advice (PDSA) to customers and encourage safe-riding habits. Honda has adopted seven Traffic Training Parks.