Beyond Boundaries – Discover the World with the all new Mahindra Thar Earth Edition
Mahindra has launched the Thar Earth Edition, a special variant inspired by the vast and breathtaking landscapes of the Thar Desert. This edition promises to bring a unique blend of distinctive design, sporty interiors, and off-road capabilities, creating a new benchmark for adventure enthusiasts.
2024 Mahindra Thar Earth Edition – Distinctive Design
The Thar Earth Edition boasts a unique satin matte ‘Desert Fury’ colour named after the iconic Thar Desert. The SUV’s exterior is adorned with custom dune-inspired decals, silver alloy wheels, and matte-black badges. The ‘Desert Fury’ theme extends to the grille, ORVMs (Outside Rear View Mirrors), and throughout the body, giving the SUV a standout appearance. Exclusive Earth Edition badging on the B pillars signifies the model’s exclusivity.
Inside the Thar Earth Edition, the adventure theme continues with beige leatherette seats featuring a ‘shifting dunes’ pattern. The Desert Fury-colored touches on the seats and various interior elements create an environment that seamlessly blends comfort with the spirit of exploration. The cabin is further enhanced with dark chrome accents, thematic inserts, and a unique numbered decorative VIN plate for each vehicle. Take a look at the official TVC below.
The Desert Fury satin matte finish captures the essence of the desert sand, creating a unique texture with a metallic treatment that mimics the sand sparkle. Dune-inspired decals, silver alloys, matte black badges, and the Earth Edition badge on the B-pillars contribute to the SUV’s exclusivity.
Pricing and Availability
The Thar Earth Edition is available in both diesel and petrol versions, with manual and automatic transmission options, exclusively in the LX Hard Top Variant. The ex-showroom prices for the Thar Earth Edition variants are as follows:
Mahindra Thar Earth Edition Petrol MT: Rs 15.40 lakh
Mahindra Thar Earth Edition Petrol AT: Rs 16.99 lakh
Mahindra Thar Earth Edition Diesel MT: Rs 16.15 lakh
Mahindra Thar Earth Edition Diesel AT: Rs 17.60 lakh
Key Features of Thar Earth Edition
Exterior:
Exclusive EARTH Edition badge
Desert Fury (New Satin Matte colour)
Desert-themed decals
ORVMs with Desert Fury inserts
Body-colored grille
Alloy wheels crafted with Thar branding inserts
Mahindra wordmark and Thar branding in matte black
4×4 and Automatic badging in matte black with red accents
Interior:
Decorative VIN plate on the dashboard
Leatherette seats with dune-designed headrest
Beige stitching elements & EARTH branding on seats
Desert Fury Thar branding on door pads
Thematic inserts on the steering wheel
Dual-toned AC vents
HVAC housing in piano black
Dark chrome twin peak logo on the steering
Dark chrome accents for the center gear console and cup holders
Dark chrome accents on the gear knob
Accessories (Sold separately):
Customized front and rear armrests
7D Floor mats
Comfort kit
The Thar Earth Edition reflects Mahindra’s commitment to delivering exceptional experiences to its customers and is poised to further solidify the Thar’s position as the preferred SUV choice for adventurers and enthusiasts alike.
