When compared to rivals like iQube, Chetak, Ola S1 X+ and the likes, Ather Rizta launched, promises a robust powertrain and appealing design
At 2024 Ather Community Day event, the electric mobility solutions provider, launched its first-ever family-oriented scooter, Rizta. This practical and appealing scooter is Ather’s most affordable yet priced at Rs. 1.1 lakh (ex-sh). Bookings for Ather Rizta are open and the deliveries are set to commence in June 2024.
Ather Rizta Launched Starting From Rs. 1.1 Lakh
Ather’s strategies for navigating Indian electric mobility space have taken a new chapter with Rizta. After catering to younger audiences ever since its inception, Ather Energy is now foraying into family-oriented electric scooters where TVS iQube and Bajaj Chetak have been actively gaining market share.
The company’s biggest rival is Ola Electric with their slew of S1 electric scooters, Rizta has to compete to the highest level to make a name for itself. At Rs. 1.1 lakh (ex-sh), Rizta is a better proposition than other Ather electric scooters sold under 450 range. The headline Rs. 1.1 lakh is for the base S variant with 2.9 kWh battery and the top-spec Z variant will cost Rs. 1.24 lakh for 2.9 kWh battery and Rs. 1.44 lakh for 3.7 kWh battery variants (all prices ex-sh).
While Rizta S gets 3 colour options, Z trim takes the total colours to 7, including 3 monotone and 4 dual tone shades. The new design language is akin to family scooters too. For starters, Ather Rizta has gone with a minimalist approach and has created a modern-looking scooter. Even though it looks slightly inspired by its arch-rival TVS iQube, the overall design and aesthetics have a certain uniqueness that stands out from other electric scooters on sale in India.
Rear LED tail lights, the largest seat in India at 900mm long, flat floorboard, rear pillion backrest, 34L under seat storage, 22L optional flexible frunk, wireless charger for Ather Halo helmet and pillion backrest are notable elements. We can see an appealing handlebar panel and front mudguard. Side body panels have minimal creases and look quite soothing.
Powertrain and hardware
The instrumentation is handled by a 7-inch touchscreen infotainment screen that we have seen with 450X and 450 Apex. Initial speculations suggested the same LCD panel as 450S, but that isn’t the case. This cluster runs on AtherStack 6 and supports smartphone integration, notifications, Google Maps, Whatsapp integration and alerts among others.
Componentry includes an underbone chassis that is derived from 450’s chassis, RSU telescopic front forks, disc brake at the front and drum brake for rear and 12-inch alloy wheels at both ends shod with MRF rubber. Rizta gets something called Ather Skid control, like a traction control system. Other notable safety features include Fallsafe, ESS (Emergency Stop Signal), Theft & Tow Detect, Find My Scooter and others.
Ather Rizta launched, packs a 2.9 kWh battery with base S variant and a larger 3.7 KWh battery for top-spec variant. True Range is 105 km with 2.9 kWh battery and 125 km with 3.7 kWh battery-equipped variants. To regulate power delivery for optimum performance and range, there are Zip and SmartEco riding modes and a top speed of 80 km/h. Features like MagicTwist, AutoHold and reverse mode have been carried over from 450 range.
