Motorcycling industry in India is akin to quite a few celebrity enthusiasts. The love for motorcycling has reverberated with Bollywood stars and quite a few of them also appear as a brand ambassador for certain bikemakers. Aprilia India has just appointed Bollywood A-lister, John Abraham, as their brand ambassador, revving the hearts of motorcycling enthusiasts.
Among the actors hailing from India, John Abraham is one of the, if not, the most celebrated motorcycle enthusiasts. This Bollywood A-lister has time and time again, expressed his love for motorcycles and his passion for machines that run on two wheels. John Abraham previously appeared as the brand ambassador for Yamaha Motor India.
Appointing John Abraham as the brand ambassador for the Italian legacy motorcycle manufacturer, Aprilia, is not just a celebrity endorsement. It embodies the idea of a synergy and an alliance of interests and passion between a motorcycling aficionado and a legacy motorcycle manufacturer.
John Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I’m honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”
Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”
MY24 range of Aprilia Motorcycle range of superbikes includes Aprilia RSV4 Factory track machine which is meticulously designed and developed to carry as much speed into corners as humanly possible. Sharp and soothing lines on the bodywork are designed to cut through air with precision, backed up by the mighty powerful 215 PS 1099cc V4 engine and world-renowned electronics.
RS660 and Tuono 660 have been updated to MY24. Both motorcycles share the same powertrain and are designed to cater to different niches. While Tuono 660 offers a versatile riding style with the urban jungle in mind, RS660 is a much sportier thrill machine that is built for track days and everyday riding. Both motorcycles embody Aprilia’s rich racing heritage and are thoroughbred middle-weight motorcycles.
Star of yesterday’s event was Tuareg 660, launched for the first time in India. It shares the same 660cc twin-cylinder engine as Tuono 660 and Aprilia 660 with around 80 PS and 70 Nm on tap. This ADV is geared to take on everything between mountain trails or sandy deserts. Tuareg 660 is packed with off-road-worthy hardware to take on the rough stuff too. Pricing for Tuareg 660 starts from Rs. 18.85 lakh (ex-sh).
This post was last modified on April 17, 2024 10:12 am