Bentley appoints Stefan Buscher as Marketing and Product Director

Bentley appoints Stefan Buscher as Marketing and Product Director

Bentley Motors has appointed Mr. Stefan Buscher as their new Marketing and Product Director who took on this new responsibility from the January 1st 2012. Buscher will be reporting to Mr. Alasdair Stewart, Member of Board for Sales and Marketing at the company headquarters in Crewe, England. Buscher will be directly responsible for all marketing and product activities including brand strategy, development and marketing activities for the entire Bentley Collection.

The newly appointed Marketing and Product Director, Mr Buscher has completed his education in France and the UK and is well versed in marketing activities. Stefan began his career in the auto industry in 1997 and has worked with Porsche AG in Stuttgart and also as General Manager of Marketing and Communication. He has also been instrumental in the company receiving awards and specially the German Marketing Award 2004.

Stefan looks forward to his appointment at Bentley and is honored to be asked to join the company wherein everyone works with passion and enthusiasm.

Speaking of Stefan’s appointment, Mr Alasdair Stewart commented:

“Stefan is a terrific addition to the Bentley team.  With the recent launch of the new Continental V8 and a strong new model pipeline, it is an exciting and challenging time for the business.  I am convinced that Stefan’s experience and vision will help us broaden awareness of Bentley and ultimately strengthen our market position world-wide.”

On joining Bentley Motors, Mr Stefan said:

“Bentley is a fantastic brand so it was incredibly flattering to be asked to join what is already a very successful team.  I have been amazed by the passion and commitment of everyone involved with the Bentley marque. My immediate challenge is to see how we can communicate that enthusiasm and passion to new customers. I look forward to working with the team and taking Bentley to the next stage in its success story.”

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