Mercedes Benz India being official partners to the Buddh International Circuit are all set to be at the fore where the sport is concerned. Starting from September 1st until 15th October, a festive campaign is being launched that will be seen through all of Mercedes Benz 31 showrooms in the country.
Here customers and sports enthusiasts will be able to receive special gifts on purchase of vehicles which will include the opportunity for a special meeting with Michael Schumacher, and all expenses patd trip to see the Indian GP. This apart, 100 Grand Stand tickets to the 2012 Airtel Indian Grand Prix will be given to cutomers who step into MB showrooms for tst drives.
Mercedes Benz showrooms will also stock some of the prized merchandise of Mercedes AMG Petronas F1 Team. All these novel gestures will portray the very essence of what Mercedes Benz stands for that is – Best or Nothing. With the upcoming festive season, the company is gearing for increased sales with a host of offers lined up for customers who walk into showrooms and show interest in any of the models on display or take test drives in their preferred vehicle.
Read the news release below for more information.
Auto News Release
Mercedes-Benz India kick starts the festive season in India with F1 Fever
Once-in-a-lifetime opportunity to meet the racing legend: Michael Schumacher
100 free tickets to the 2012 Airtel Indian Grand Prix in store
Customers can now buy tickets for the 2012 Airtel Indian Grand Prix in all Mercedes-Benz showrooms across India along with exciting Mercedes AMG PETRONAS F1 team merchandise
New Delhi: Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, launched its festival campaign on 1st September, which will go on till 15th October 2012 across all its 31 showrooms across India. During this period Mercedes-Benz India will gift customers who purchase the Three Pointed Star, a unique opportunity to meet the Star of the racing world: Michael Schumacher along with an all expenses paid trip to watch the Formula 1 race. Also, 100 Grand Stand tickets to the 2012 Airtel Indian Grand Prix will be gifted to customers who visit the showroom and take test drives. Tickets to the race will be on sale at all Mercedes-Benz showrooms across India. Enthusiasts can also indulge in exciting merchandise of the Mercedes AMG PETRONAS F1 team which will be on display.
Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India commented:
“Mercedes-Benz is synonymous with superlative customer experience. Echoing our brand philosophy of ‘Best or Nothing’, this festival season we are glad to present the ideal gift for any car and racing enthusiast: a chance to meet the racing legend Michael Schumacher and also an opportunity to watch the 2012 Airtel Indian Grand Prix”. Mercedes-Benz has a close association with racing dating back to the legendary Silver Arrows, to the brand’s current association in form of the Mercedes GP Formula One team and DTM racing. In India, Mercedes-Benz is the Official Automobile Partner of the Buddh International Circuit and has 6 cars running on Mercedes-Benz engines this year on the circuit”.
He further added that owning a Mercedes-Benz is not just about owning a luxury car and it is much more than that, it is being a part of the legacy of 126 years of innovation, passion and path breaking technology. We want to leverage our association with racing to present a delightful and exciting Star studded experience to our customers and enthusiasts, this festival season across the country.